via press release:
“CBS THIS MORNING” POSTS THE NETWORK’S BEST FOURTH QUARTER VIEWER DELIVERY IN THE MORNING IN MORE THAN TWO DECADES
FOR THE WEEK ENDING DEC. 26, “CBS THIS MORNING” IS UP +21% IN VIEWERS, +14% IN ADULTS 25-54, AND ADDED MORE THAN HALF A MILLION VIEWERS COMPARED TO LAST YEAR
For fourth quarter 2014, CBS THIS MORNING posted the Network’s best viewer delivery in the morning in 21 years (+6%, 3.23m from 3.04m, the best since fourth quarter 1993). Additionally, CBS THIS MORNING gained +190,000 viewers compared to last fourth quarter, and is the only network morning news broadcast posting gains.
For the week ending Dec. 26, CBS THIS MORNING posted huge gains in total viewership (+21%, 3.16m from 2.61m), as well as in adults 25-54 (+14%, 0.8/06 from 0.7/06), compared to the same week last year. CBS THIS MORNING also gained more than half a million viewers (+550,000) compared to the same week last year.
Editor’s Note: This week’s number for all three network morning news programs represent a two-day (Monday-Tuesday) average due to the Christmas holiday week. Last year’s comparison number represents a three-day average.