via press release:
“CBS THIS MORNING” POSTS THE NETWORK’S LARGEST AUDIENCE IN THE TIME SLOT IN MORE THAN A DECADE
“CBS THIS MORNING” IS THE ONLY NETWORK MORNING BROADCAST TO POST GAINS COMPARED TO LAST YEAR
For the week ending Feb. 13, CBS THIS MORNING posted the Network’s largest viewership in the time slot in more than 10 years (since the week ending Feb. 6, 2004). The CBS broadcast was the only network morning broadcast to post gains in total viewers (+9%, 3.59m from 3.30m) compared to the same week last year, according to Nielsen live plus same-day ratings.
CBS THIS MORNING gained +290,000 viewers and was the only network morning broadcast to maintain its adults 25-54 rating compared to a year ago.