via press release:

“GMA” Grows in Total Viewers Week-to-Week, Year-to-Year and Season-to-Date

“GMA” Cuts Weekly Total Viewing Gap with NBC’s “Today” to Smallest Margin in Over 3 Years

“GMA” Posts Second Largest Weekly Total Viewing Advantage Over CBS’ “Early Show” in Over 3 Years

ABC’s “Good Morning America” averaged 4.97 million Total Viewers and a 1.5/11/1.88 million in Adults 25-54 for the week of February 21, 2011. “GMA” grew week to week by +5% in Total Viewers and by +5% in Adults 25-54, drawing the ABC morning news program’s third largest audience of the season. “GMA” saw its Total Viewers count (+8%) grow for the 7th straight week over the same week last year. In addition, “GMA” stood as the only morning program to grow its Total Viewer audience over the year-ago week.

Season to date, “GMA” is up the most among the network morning news programs in Total Viewers (+5%) versus its year-ago average (NBC’s “Today” is down -4%, CBS’ “Early Show” is up +1%).

“GMA” narrowed its margins with “Today” in Total Viewers (-40%, 430,000) and Adults 25-54 (-9%, 580,000) vs. the previous week. In fact, “GMA” scored its smallest weekly total viewer gap with “Today” in well over 3 years – since w/o 10/29/07. For the second week in a row, “GMA” shrank its margins with the NBC program by double-digits compared to the year-ago week in both Total Viewers (-74%) and Adults 25-54 (-40%).

“GMA” topped CBS’ “Early Show” by 2.13 million Total Viewers and by 660,000 Adults 25-54 viewers, beating the CBS program with its second-largest Total Viewer lead of the season. In fact, it was “GMA’s” second-largest weekly Total Viewer margin over CBS’ “Early Show” in over 3 years – since week of 11/26/07. In addition, “GMA” expanded its advantage week-to-week over the CBS program by +6% Total Viewer and by +12% in Adults 25-54.

*Note: Due to the Presidents’ Day Holiday, ABC’s, CBS’ and NBC’s Monday telecast were coded as specials and excluded from the weekly average.

The Emmy Award-winning morning news program, featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion and Juju Chang, airs live Monday through Friday from 7:00-9:00 a.m., ET on the ABC Television Network. James Goldston is the senior executive producer and Tom Cibrowski is the executive producer of ABC’s “Good Morning America.”

MORNING NEWS (Week of February 21, 2011)

Total Viewers Adults 25-54 Households
ABC 4,970,000 1.5/11; 1,880,000 3.7/13
NBC 5,400,000 2.0/14; 2,490,000 4.0/15
CBS 2,840,000 1.0/ 7; 1,220,000 2.1/ 8

Source: The Nielsen Company, NTI (Total Viewers and Adults 25-54); Live+SD for weeks of 2/21/11, 2/14/11, & 2/22/10. Live+7 (where available) & Live+SD for Season-to-date 10-11 vs. 09-10 (9/2/10-2/25/11 vs. 9/21/09-2/26/10).

Posted by:TV By The Numbers

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