via press release:

“GMA” Posts Largest Weekly Total Viewing Audience in 4 Years

“GMA” Friday Posts Best Numbers For Any Telecast This Season in Total Viewers and Demo –
“GMA’s” Most-Watched Friday Telecast in 8 Years

“GMA” Grows in Total Viewers Week to Week, Year-to-Year and Season-to-Date

“GMA” Cuts Weekly Total Viewing Gap with NBC’s “Today” Week-to-Week and Year-to-Year

“GMA” Delivers Largest Total Viewing Advantage Over CBS’ “Early Show” in Over 4 Years

For the week of March 7, 2011, ABC’s “Good Morning America” averaged 5.22 million Total Viewers and a 1.6/11/1.96 million in Adults 25-54. Improving on the prior week’s performance for the 3rd consecutive week in both Total Viewers (+4%) and Adults 25-54 (+3%), “GMA” generated its most-watched week in over 4 years – since w/o 2/26/07.

“GMA” improved on its year-ago week deliveries in both Total Viewers (+12%) and Adults 25-54 (+2%), building on its overall audience over the same week last year for the 9th week in a row.

Season to date, “GMA” is up the most among the network morning news program in Total Viewers (+5%) versus its year-ago average (NBC’s “Today” is down -3%, CBS’ “Early Show” is up by less than +1%).

“GMA” narrowed its Total Viewer gap with “Today” versus the previous week (-23% – 720,000 vs. 930,000) and the year-ago week (-23% – 720,000 vs. 930,000).

Generating season-high advantages, “GMA” topped CBS’ “Early Show” by 2.43 million Total Viewers and by 790,000 Adults 25-54 viewers, leading the CBS program with its largest Total Viewer gap in nearly 4 years – since week of 5/21/07.

On 3/11/11, “Good Morning America” turned in its best numbers for any telecast this season in both Total Viewers (5.99 million) and Adults 25-54 (2.38 million). Furthermore, with coverage of the Japan earthquake and tsunami, “GMA” saw its most-watched Friday telecast in nearly 8 years – since 3/21/03.

The Emmy Award-winning morning news program, featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion and Juju Chang, airs live Monday through Friday from 7:00-9:00 a.m., ET on the ABC Television Network. James Goldston is the senior executive producer and Tom Cibrowski is the executive producer of ABC’s “Good Morning America.”

MORNING NEWS (Week of March 7, 2011)

Total Viewers Adults 25-54 Households
ABC 5,220,000 1.6/11; 1,960,000 3.8/13
NBC 5,940,000 2.2/15; 2,760,000 4.3/15
CBS 2,790,000 0.9/ 6; 1,170,000 2.0/ 7

Source: The Nielsen Company, NTI (Total Viewers and Adults 25-54); Live+SD for weeks of 3/7/11, 2/28/11, & 3/8/10. Live+7 (where available) & Live+SD for Season-to-date 10-11 vs. 09-10 (9/2/10-3/11/11 vs. 9/21/09-3/12/10).

Posted by:TV By The Numbers

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