via press release:
ON FEB. 22, “CBS THIS MORNING: SATURDAY” GAINED +40% IN A25-54
AND +29% IN VIEWERS FROM LAST YEAR
“CBS THIS MORNING: SATURDAY” DELIVERED ITS BEST FEBRUARY SWEEP IN NINE YEARS
On Feb. 22, CBS THIS MORNING: SATURDAY gained +40% in adults 25-54 (0.7/04 from 0.5/03), the demographic most important to those who advertise in news, and +29% in viewers (2.52m from 1.95m) compared to the same week last year, according to Nielsen live plus same-day ratings. CBS THIS MORNING: SATURDAY closed the gap with NBC by 450,000 viewers.
In the February 2015 sweep, CBS THIS MORNING: SATURDAY gained +20% in adults 25-54 (0.6/04 from 0.5/04) and +10% in viewers (2.23m from 2.02m) compared to last February. This was the network’s best Saturday morning news February sweep delivery in viewers since 2006 and in adults 25-54 since 2013.
Season-to-date, CBS THIS MORNING: SATURDAY is up +7% in viewers (2.16m from 2.01m), +20% in adults 25-54 (0.6/04 from 0.5/04), and is the only Saturday morning network news broadcast posting gains in either measure.
Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.
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