via press release:

12th ANNUAL LATIN GRAMMY® AWARDS MAKES Univision No. 1 Network for the Night Among Adults 18-34 AND ON SOCIAL TV


Univision Local Stations No. 1 in the Time Period Among Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, San Francisco, Phoenix and Sacramento


Univision Generates More than 25 Million Impressions on Twitter

LAS VEGAS, NEV. NOVEMBER 11, 2011 – The biggest names in Latin music gathered last night at the Mandalay Bay Events Center in Las Vegas for the 12th Annual Latin GRAMMY® Awards, while 11.1 million viewers tuned in to all or part of the live three-hour broadcast on the Univision Network. Last night’s broadcast delivered an average audience of 5.7 million Total Viewers 2+ and positioned Univision as the No. 1 broadcast network for the entire night among Adults 18-34 for the second consecutive year.

The Latin GRAMMY Awards on Univision continue to attract more Hispanic viewers in the demographic groups of Total Viewers 2+, Adults 18-49 and Adults 18-34 than the combined audiences of the latest editions of the “Academy Awards,” “Golden Globe Awards,” and “Primetime Emmy Awards.”

Additional Network Highlights:

The Latin GRAMMY Awards delivered an average audience of 3.1 million Adults 18-49, 1.8 million Women 18-49, 1.3 million Men 18-49 and 1.9 million Adults 18-34.

The awards show on Univision was the fourth most-watched program on all of broadcast television last night with more Adults 18-34 viewers than the first-run episodes of ABC’s “Private Practice;” CBS’ “Rules of Engagement;” NBC’s “Community,” FOX’s “The X-Factor and CW’s “The Vampire Diaries.”

The Latin GRAMMY Awards attracted more Adults 18-49 viewers than NBC’s “Community,” and CW’s “The Vampire Diaries.”

Source: The Nielsen Company, Thursday (11/10/2011) 8-11 p.m., Univision’s 12th Annual “Latin GRAMMY Awards” telecast based on NPM Fast National Ratings and English-language broadcast networks based on NPM Fast Affiliate Ratings.  Reach based on NPM Fast Cume, Persons 2+, 6+ minute qualified audience (visitors included). Live+SD.

Local MARKET Highlights:

During last night’s Latin GRAMMY Awards, Univision was the No. 1 broadcast station in the time period in the following markets:

  • Among Total Viewers 2+ in Los Angeles, New York, Miami, Houston and San Francisco
  • Among Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, San Francisco, Phoenix and Sacramento
  • Among Adults 18-49 in Los Angeles, New York, Miami, Houston, Dallas and San Francisco

The Latin GRAMMY Awards was the No. 1 broadcast program of the day (6 to 2 a.m.) among Total Viewers 2+, Adults 18-49 and Adults 18-34 in Los Angeles, Miami and Houston.

The awards show on Univision stations had more viewers than the combined viewership of ABC, CBS, NBC, and FOX among Adults 18-49 and Adults 18-34 in Miami and Houston.

Source: The Nielsen Company, NSI Preliminary Ratings Thursday (11/10/2011) 8-11 p.m. ET/PT, 7-10 p.m. Central.  Live +SD.


SOCIAL MEDIA Highlights:


Univision won the night for social television last night thanks to its Latin GRAMMY broadcast, according to Trendrr.TV. The awards show delivered higher social media activity than the CMA Awards and the Teen Choice Awards, according to Trendrr.TV.


Throughout the night, more than 10 topics related to the Latin GRAMMY Awards trended worldwide on Twitter. The Latin GRAMMY Awards generated over 25 million impressions on Twitter, according to Radian6.


Now in its third consecutive year from Las Vegas, this year’s Latin GRAMMY Awards, co-hosted by Cristián de la Fuente and Lucero, showcased an unprecedented number of performances by Latin music’s top stars, combined with some of the most outstanding acts this city has to offer. Performers included Pepe Aguilar; Pablo Alborán; Alex, Jorge Y Lena; Calle 13; Cristian Castro; Franco De Vita with Alejandra Guzmán; Gustavo Dudamel; Paula Fernandes; Intocable; Los Tigres Del Norte with Paulina Rubio; La Orquesta Sinfonica Simon Bolivar de Venezuela; Demi Lovato; Maná with Prince Royce; Pitbull with Marc Anthony; Reyli; Romeo Santos with Usher in their first live television debut together; the 2011 Latin Recording Academy person of the year, Shakira; Sie7e; Marco Antonio Solís; Taboo of the Black Eyed Peas and Wisin y Yandel.


Hip hop duo Calle 13 made Latin GRAMMY Awards history by picking up nine honors including the coveted Album of the Year for “Entren Los Que Quieran” (Everyone is Welcome).


The show was preceded by the special green carpet pre-show “Noche de Estrellas” (Night of Stars) sponsored by Heineken and hosted by Univision personalities Giselle Blondet, host of “Nuestra Belleza Latina” (Our Latin Beauty), and Lourdes Stephen, host of “Sal y Pimienta” (Salt & Pepper), with Rodner Figueroa and Kika Rocha providing fashion commentary.


The glamour of the evening was evident early on as thousands of devoted Latin music fans lined the arrivals area outside the Mandalay Bay Events Center for a glimpse of their favorite artists. The star-studded extravaganza was also broadcast with English-language closed-captions, allowing all to enjoy this annual celebration of Latin musical artistry.


Univision’s official online and mobile website,, featured exclusive coverage of the 12th Annual Latin GRAMMY Awards. The site provided real-time updates, breaking news and photos directly from the venue throughout the green carpet and the show. Fans can now access the site for the full winners list, plus everything from behind-the-scenes and backstage gossip videos, to the best moments of the night and interviews not shown on TV. Voting for the ever-popular green carpet best and worst dressed poll is now live through Sunday – the results will be announced on “Sal y Pimienta” and the site.


Latin GRAMMY video exclusives are also available on the Univision Video App, and fans can download the Univision Radio App to get 10 free iTunes downloads from Latin GRAMMY nominated artists. Buzz from the biggest night in Latin music continues across Univision Música’s Forums, Facebook page, and Twitter page.



About Univision Communications Inc.

Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. Its assets include Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching 97% of U.S. Hispanic households; TeleFutura Network, a general-interest Spanish-language broadcast television network reaching 88% of U.S. Hispanic households; Univision Cable Networks, including Galavisión, the country’s leading Spanish-language cable network, and a suite of six cable offerings – De Película, De Película Clásico, Bandamax, Ritmoson, Telehit and Clásico TV; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company’s platforms; Univision Local Media, which owns and/or operates 62 television stations and 70 radio stations in major U.S. Hispanic markets and Puerto Rico; Univision Interactive Media, a network of national and local online and mobile sites including, which continues to be the #1 most-visited Spanish-language website among U.S. online Hispanics, Univision Móvil, a longstanding industry-leader with unique, relevant mobile products and services, and Univision Partner Group, a specialized advertising and publisher network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit

Posted by:TV By The Numbers

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