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via press release:

15TH ANNUAL LATIN GRAMMY® AWARDS REACHES NEARLY 10 MILLION VIEWERS WITH DOUBLE-DIGIT AUDIENCE GROWTH AMONG ADULTS 18-49 AND ADULTS 18-34

 

Univision Local Stations are No. 1 in the Time Period Among Total Viewers, Adults 18-49 and Adults 18-34 in Los Angeles, Miami, Houston, and Phoenix

 

The Program Ranked No. 2 in the Nielsen Social Daily Top 5 Ranking for Series and Specials on November 20th, Regardless of Language

NEW YORK, NYNOVEMBER 21, 2014 – The biggest names in Latin music gathered last night at the MGM Grand Garden Arena in Las Vegas for the 15th Annual Latin GRAMMY® Awards, while nearly 10 million viewers tuned in to all or part of the three-hour live broadcast on the Univision Network. The program also delivered double-digit audience growth versus the 2013 telecast among Adults 18-49 (+10 percent) and Adults 18-34 (+16 percent).

 

On a competitive night with original programming and mid-season finales, last night’s telecast delivered an average audience of 4.8 million Total Viewers 2+, 2.6 million Adults 18-49 and 1.3 million Adults 18-34, positioning Univision as the No. 2 broadcast network among Adults 18-34, ahead of CBS, NBC, and FOX. Univision also ranked as the No. 3 broadcast network among Total Viewers 2+ and Adults 18-49, outperforming NBC and FOX.

 

The Latin GRAMMY® Awards on Univision attracted more Hispanic viewers in the demographic groups of Viewers 2+, Adults 18-49 and Adults 18-34 than the combined audience of the latest editions of the “American Music Awards,” “Billboard Music Awards” and “Country Music Awards.”

 

ADDITIONAL NETWORK HIGHLIGHTS

 

15th Annual Latin GRAMMY® Awards on the Univision Network:

[if !supportLists]·         [endif]Ranked within the top 10 programs on all of broadcast television among Adults 18-49, outdelivering the entire original line-up on NBC (“The Biggest Loser,” “Bad Judge,” “A to Z” and “Parenthood”), and FOX (“Bones” and “Gracepoint”) as well as first-run episodes of CBS’ “The McCarthys” and “Elementary.”

[if !supportLists]·         [endif]Averaged more Adult 18-34 viewers than the entire original line-up on NBC (“The Biggest Loser,” “Bad Judge,” “A to Z” and “Parenthood”) and FOX (“Bones” and “Gracepoint”) as well as first-run episodes of ABC’s “Grey’s Anatomy” and CBS’ “Mom,” “Two and a Half Men,” “The McCarthys” and “Elementary,” making it the fourth most-watched program on all of broadcast television on this night.

 

Source: Nielsen, NPM, Thursday (11/20/2014) 8:18pm-11:17pm, Univision’s 15th Annual “Latin Grammy Awards” telecast based on NPM Fast National Ratings and English-language broadcast networks based on NPM Fast Affiliate Ratings.  Reach based on NPM Fast Cume, Persons 2+, 6+ minute qualified audience (short term and long term visitors included). English-language award shows based on NPM-H, “American Music Awards” (11/24/2013), “Billboard Music Awards” (05/18/2014) and “Country Music Awards” (11/05/2014), Live+SD.

 

LOCAL MARKET HIGHLIGHTS

 

Univision was the No. 1 broadcast station in the time period* during the Latin Grammy® Awards, in the following markets:

[if !supportLists]·         [endif]Among Total Viewers 2+ in Los Angeles, Miami, Houston and Phoenix

[if !supportLists]·         [endif]Among Adults 18-49 in Los Angeles, Miami, Houston, Dallas and Phoenix

[if !supportLists]·         [endif]Among Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas and Phoenix

 

Univision stations had more viewers than the ABC, CBS, NBC and FOX stations combined, during the Latin Grammy® Awards, in the following markets:

[if !supportLists]·         [endif]Among Total Viewers 2+ in Miami

[if !supportLists]·         [endif]Among Adults 18-49 in Los Angeles and Miami

[if !supportLists]·         [endif]Among Adults 18-34 in Los Angeles, Miami, Houston and Phoenix

 

Univision stations in the following markets saw growth vs. last year’s telecast of the Latin Grammy® awards:

[if !supportLists]·         [endif]Among Total Viewers 2+ in Los Angeles, New York, Miami, Houston, Chicago, Dallas and Phoenix

[if !supportLists]·         [endif]Among Adults 18-49 in Los Angeles, New York, Miami, Chicago, Dallas and Phoenix

[if !supportLists]·         [endif]Among Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas and Phoenix

 

Source: Nielsen, NSI, Thursday (11/20/2014). *2014 “Latin Grammy® Awards” aired 8:00 p.m.-11:00 p.m. PT, 7:15 p.m.-10:15 p.m. MT/CT, 8:15 p.m.-11:15 p.m. ET.  Growth vs. last year based on impressions comparison to 2013 “Latin Grammy® Awards” (11/21/2013) Program Average.  Live+SD.

 

SOCIAL MEDIA HIGHLIGHTS

 

Based on Twitter unique audience, the program ranked No. 2 in the Nielsen Social Daily Top 5 Ranking for Series and Specials on November 20th, which spans across English and Spanish language broadcast and cable networks, generating a higher unique audience on Twitter than “How to Get Away With Murder” (ABC), “Grey’s Anatomy” (ABC) and “The Vampire Diaries” (The CW).  At several moments during the evening, hashtags and keywords associated to the program were trending on both Facebook and Twitter.

 

Viewers joined the conversation and had their Facebook questions to the stars and congratulatory Tweets featured on-air by using #LatinGRAMMY across their favorite social platforms and interacting with @Univision and @latinGRAMMYs on Twitter. They also commented along with others on Facebook.com/Univision, Facebook.com/LatinGRAMMYs and via Instagram on @UnivisionPremios and @latinGRAMMYs.

 

Source: Nielsen Social Daily Top 5 for Series and Specials; 11/20/14; Includes new/live primetime and late fringe episodes only and excludes sports events; Univision.

 

DIGITAL HIGHLIGHTS

 

Content across Univision’s digital platforms for the Latin GRAMMY® Awards generated over 33 million page views, +270% more page views versus 2013. Video views from content related to the award show more than doubled compared to 2013 (+137%). This year, 80% of visits to Univision’s Latin GRAMMY® Awards section came from a mobile device.

 

Source: Adobe Analytics, 9/1/14 to 11/20/14 vs. 9/2/2013 to 11/21/2013.

 

Co-hosted by actress Jacqueline Bracamontes and Eugenio Derbez, the 15th Annual Latin GRAMMY® Awards showcased some of Latin music’s brightest stars: Marc Anthony, Carlos Vives, Juanes, Rubén Blades, Carlos Franzetti and the 2014 Latin Recording Academy Person of the Year singer-songwriter Joan Manuel Serrat. Carlos Santana performed for the first time with Latin Grammy-winner Pitbull. Pepe Aguilar graced the stage with 2013 Latin Recording Academy Person of the Year Miguel Bosé.  And crowning the evening was Panamanian salsa singer-songwriter and Latin jazz musician Rubén Blades.

 

Award presenters included Latin GRAMMY® nominees Lila Downs, Debi Nova, Niña Pastori and Soledad Pastorutti as well as super model-designer Alessandra Ambrosio, actor Jaime Camil, actor-musician Carlos PeñaVega, actress-singer Maite Perroni, actor Kuno Becker, actress Angelique Boyer, Grammy winner Ne-Yo and actor Sebastian Rulli.

 

Preceding the Awards telecast, Univision presented exclusive “Noche De Estrellas” (“Night Of The Stars”) coverage of the celebrity arrivals direct from the Latin GRAMMY Awards green carpet starting at 7 p.m. ET/PT (6 p.m. Central). Hosted by television personalities Giselle Blondet, Chiquinquira Delgado, Alejandra Espinoza, Raúl de Molina, Rodner Figueroa and Tony Dandadres — “Noche De Estrellas” featured live interviews and commentary on the stars and their fashions, and will provide viewers an intimate and up-close look at Latin music’s most glamorous gala event while connecting fans with their favorite celebrities via social media.

 

 

Exclusive coverage of the 15th Annual Latin GRAMMY® Awards continues to be available at Univision.com and LatinGRAMMY.com – fans can now view full performances on UVideos, access Univision.com for the complete list of winners and all things backstage.

Posted by:TV By The Numbers

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