via press release:



A Combined 4 Million Total Viewers Watched Host Cedric “The Entertainer” And Others Tribute Musical Icons Gladys Knight And Earth, Wind & Fire


SOUL TRAIN AWARDS 2011 Is The #1 Telecast In CENTRIC History


New York, NY – November 29, 2011 – Millions of viewers tuned in to CENTRIC and BET on Sunday, November 27 for one of the most electrifying nights on television to watch the premiere of the SOUL TRAIN AWARDS at 9:00 p.m.* According to The Nielsen Company, the 2011 SOUL TRAIN AWARDS premiere telecast drew in 4 million total viewers among 2.5 million households on both CENTRIC and BET making it the #1 telecast in CENTRIC history among households, viewers (adults 25-54 and adult Women).


The audience was treated to blazing performances throughout the night from celebrated singers Freddie Jackson, Cee Lo Green, Common, Chrisette Michelle, Mary Mary, Marsha Ambrosius, Musiq Soulchild, Anthony Hamilton, Tamar Braxton, Original 7ven (The Group Formerly Known As The Time), Robin Thicke, Melanie Fiona, Bebe Winans, Joe, Lalah Hathaway and Kenny Latimore. Hosted by the original king of comedy, Cedric “The Entertainer,” the 2011 SOUL TRAIN AWARDS premiered on both CENTRIC  and BET on Sunday, November 27 at 9:00 p.m.*


In addition to the above performances and tributes, the following awards were presented at the SOUL TRAIN AWARDS:

  • Best New Artist – Miguel
  • Best Male R&B and Soul – Cee Lo Green
  • Best Female R&B and Soul Artist – Jill Scott
  • Record Of The Year (The Ashford And Simpson Songwriter’s Award) –Marsha Ambrosius “Far Away”
  • CENTRIC Award – Raphael Saddiq
  • Best Gospel Performance – MaryMary
  • Best Caribbean Performance – Rihanna “Man Down”
  • Album Of The Year – Chris Brown F.A.M.E.
  • Best Hip Hop Song Of The Year – Chris Brown feat. Busta Rhymes and Lil Wayne “Look at Me Now”
  • Song Of The Year – Kelly Rowland “Motivation”
  • Best Dance Performance – Beyonce “Run The World”
  • Best Contemporary Jazz – Dave Koz
  • Best Traditional Jazz — Cassandra Wilson


The SOUL TRAIN AWARDS is a presentation of CENTRIC and Sunseeker Media and directed by Manny Rodriguez. Paxton Baker, Tami Willis-Arasli, Derek Lewis, CENTRIC; Bart Phillips, Sunseeker Media; and Soul Train Holdings’ Kenard Gibbs are the executive producers of the network telecast, along with Cedric Kyles and Eric Rhone. The SOUL TRAIN AWARDS is produced in cooperation with the City of Atlanta led by Mayor Kasim Reed and Stacii Jae Johnson, Special Events Director for the Office of the Mayor.


An encore telecast of the SOUL TRAIN AWARDS is set for November 29 at 8:00 p.m.* on BET.


*All times EST

** Source: Nielsen Media Research. Live + Same Day data.


About BET Networks

BET Networks, a subsidiary of Viacom Inc. (NYSE: VIA, VIA.B), is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions:, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the 25- to 54-year-old African-American audience; BET Digital Networks – BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Event Productions, a full-scale event management and production company with festivals and live events spanning the globe; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.


Posted by:TV By The Numbers

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