via press release:
2015 NCAA TOURNAMENT NATIONAL CHAMPIONSHIP GAME FEATURING DUKE OVER WISCONSIN SCORES HIGHEST OVERNIGHT RATING IN 18 YEARS
Duke vs. Wisconsin on CBS Delivers 17.1/27, Up 33%
2015 NCAA Tournament Across TBS, CBS, TNT and truTV Garners Highest Overall Average Rating in 22 Years
NCAA March Madness Live Generates Record-Setting 3.4 Million Live Video Streams for Championship Game
CBS Sports and Turner Sports’ exclusive coverage of last night’s NCAA Tournament Men’s National Championship between Duke and Wisconsin on CBS scored a 17.1/27 HH rating/share to deliver the highest overnight rating for the NCAA Men’s National Championship in the metered markets in 18 years (1997; 18.0/28, Arizona-Kentucky), based on Nielsen metered market ratings. The broadcast’s 17.1/27 is up 33% over last year (12.9/21; Connecticut-Kentucky) and peaked with a 20.1/34 from 11:00-11:30 PM, ET.
Overall, 2015 NCAA Tournament coverage across TBS, CBS, TNT and truTV averaged a 7.8/16 overnight rating/share, up 13% and is the best overnight rating in 22 years (7.9/17 in 1993).
Top five rated metered markets for last night’s game:
Milwaukee – 42.2/59
Raleigh-Durham – 36.2/54
Louisville – 33.5/48
Columbus – 29.9/44
Greensboro-High Point-Winston Salem – 29.5/43
Additionally, NCAA March Madness Live garnered a record-setting 3.4 million live video streams for last night’s NCAA Championship game and nearly one million hours of live video consumed, also an all-time record. Last night’s live video streams are up 66%, with the live hours of consumption up 69% over last year. NCAA March Madness Live generated 80.7 million live video streams and 17.8 million hours of live video consumption during this year’s tournament, both all-time highs. This year’s live video streams are up 17%, with live hours of consumption netting a 19% increase.
The NCAA Tournament grossed a record 350 million total social impressions across Facebook and Twitter for a 45% increase over 2014.