via press release:
3.3 MILLION VIEWERS WATCH OWN ORIGINAL SERIES “IYANLA: FIX MY LIFE” AND “LIFE WITH LA TOYA” ON SATURDAY NIGHT
“Iyanla: Fix My Life” Draws 1.8 Million Total Viewers; Premiere Up +22% Women 25-54 Vs. Series Debut Last Fall
New Series “Life With La Toya” Attracts 1.5 Million Total Viewers
OWN’s Saturday Primetime Lineup Ranks #1 Among All Broadcast and Cable in Key African-American Demos
OWN is the #1 Social Network in Primetime in All TV on Saturday Night
Los Angeles – OWN: Oprah Winfrey Network continues its strong momentum scoring ratings highs for its Saturday night original series with 3.3 million viewers tuning in to the return of “Iyanla: Fix My Life” and the new docu-series “Life With La Toya” on Saturday, April 13.
“Iyanla: Fix My Life” featuring life coach Iyanla Vanzant’s powerful session with rapper DMX attracted 1.8 million total viewers with 1.4 million tuning in for the 90-minute premiere from 9-10:30 p.m. and an additional 420,000 viewers for the encore at 12 a.m. The premiere episode was up +22% W25-54 versus its series debut (Sept. 15, 2012 featuring Evelyn Lozada) and built every half hour +27% over the course of the telecast.
The new original series “Life With La Toya” starring La Toya Jackson attracted 1.5 million total viewers for the night with 1.2 million viewers tuning in to the premiere episode from 10:30-11 p.m. and an additional 283,000 total viewers watching the encore at 1:30 a.m.
With this solid ratings performance, OWN’s Saturday primetime lineup ranked #1 across all broadcast and cable in key African-American demos (AA W25-54, AA W18-49, AA households and total viewers). In addition, OWN was the #1 social network in primetime (non-sports) on Saturday in all of TV according to Bluefin.
This Saturday, April 20, another new original series will join OWN’s Saturday primetime lineup from 10-10:30 p.m. The comedy docu-series “Raising Whitley” stars actress and comedienne Kym Whitley, who along with her chaotic collective of friends, come together as a family to raise her young son.
Saturday, April 20 (all times ET/PT)
9:00-10:00 p.m. “Iyanla: Fix My Life” (all-new episode with “Real Housewives of Atlanta” Sheree Whitfield and her ex-husband Bob Whitfield)
10:00-10:30 p.m. “Raising Whitley” (series premiere)
10:30-11:00 p.m. “Life With La Toya” (all-new episode)
Source: The Nielsen Company
OWN ratings are coverage ratings
About OWN: Oprah Winfrey Network
OWN: Oprah Winfrey Network is the first and only network named for, and inspired by, a single iconic leader. Oprah Winfrey’s heart and creative instincts inform the brand – and the magnetism of the channel. Winfrey provides leadership in programming and attracts superstar talent to join her in primetime, building a global community of like-minded viewers and leading that community to connect on social media and beyond. OWN is a singular destination on cable. Depth with edge. Heart. Star power. Connection. And endless possibilities. OWN is a joint venture between Harpo, Inc. and Discovery Communications. The network debuted on January 1, 2011 and is available in 85 million homes. The venture also includes the award-winning digital platform Oprah.com.