via press release:



New Deal to Develop a Docu-Series Around Whoopi’s Daughter, Alex Martin, and Her Family


STUDIO CITY, May 8, 2014—44 Blue Productions, the award-winning producer  of A&E’s WAHLBURGERS, Animal Planet’s PIT BULLS & PAROLEES and MSNBC’s  LOCKUP, announced today that it has signed an exclusive deal with Whoopi Goldberg’s  production company, One Ho Productions,  producer of the HBO documentary MOMS MABLEY, the Lifetime series STRONG MEDICINE, and the Lifetime movie A DAY LATE AND A DOLLAR SHORT, to develop a light-hearted docu-series around her daughter, Alex Martin, and her extended family. With her three children finally in their teens and 20s, Martin is excited to reinvent herself personally and professionally with the help of her husband, Bernard, and their best friends, Leisa and Ron.  But when her oldest daughter, Amara, decides to move back home… with her fiancé and new baby, suddenly three generations will be living under one roof – and Alex’s plans may have to be put on hold.


“To say that Alex has a gift for frankness and humor is an understatement – and she clearly comes by it honestly,” said Stephanie Drachkovitch, Co-Founder & Executive Vice President of 44 Blue Productions. “Plenty of women face similar family dynamics, but they find support from their families and friends – in this case it’s Alex’s BFF since high school, Leisa. They keep each other honest and real!”


“I wanted to tell the story of two best friends who experience all of the major phases of a woman’s life together,” said Whoopi Goldberg. “Alex and Leisa have been friends since they were 17 and are both children of famous people, and are now approaching 40. My daughter just became a grandmother and her daughter just turned 24 and they are just trying to figure their lives out. This is really the story of an all-American family for a new generation; it looks a little different than the storybooks, but it’s filled with love and laughter. It’s very funny to watch them.”


“Watching Alex navigate the unexpected turns of her life and that of her family is anything but ordinary,” said Tom Leonardis, President and Executive Producer of One Ho Productions. “She and Leisa have basically raised their families together, putting their own humorous spin on the adage that ‘it takes a village.’ This family is funny, authentic and relatable – they just happen to have a famous family member who they look to for advice and the occasional reality check. Their story of multiple generations living together is one that will certainly resonate with viewers, and we’re eager to explore this phase along with them.”

Executive Producers are Stephanie and Rasha Drachkovitch for 44 Blue and Whoopi Goldberg, Tom Leonardis and Alex Dean for One Ho Productions. 44 Blue Productions is represented by William Morris Endeavor. One Ho Productions is represented by CAA.



About 44 Blue Productions

44 Blue Productions is an award-winning producer of non-fiction, reality, lifestyle and action-adventure programming, whose series have aired on more than a dozen domestic television networks and in more than 120 countries worldwide. Founded by Rasha and Stephanie Drachkovitch, 44 Blue’s impressive slate of groundbreaking series includes A&E’s hit Wahlburgers; Animal Planet’s Pit Bulls & Parolees; the upcoming Pecos League on FOX Sports; MSNBC’S critically acclaimed Lockup and its spinoff series Lockup: Raw, Lockup: World Tour and Life After Lockup; LMN’s Killer Kids; Style’s Emmy-nominated Split Ends, Spike’s Deadliest Warrior and OWN’s Gracie Award-winning Married to the Army: Alaska. 44 Blue’s current slate includes projects with high-profile partners such as Mark Wahlberg, Donnie Wahlberg, Dick Wolf, Rob Lowe, Dwayne “The Rock” Johnson, Jennifer Garner and others. 44 Blue is repped by the William Morris Endeavor Agency.


About One Ho Productions

Whoopi Goldberg and Tom Leonardis have been partners since 1995, with projects in virtually every entertainment medium.  The duo produced Goldberg’s NBC sitcom, “Whoopi,” as well as the hit Lifetime original drama series “Strong Medicine,” that became the longest-running original drama created for basic cable. Other credits include “The Word According to Whoopi” (Bravo); “STREAM” (FEARnet); and the game show “Head Games” (Discovery Science Channel).  Their Lil’ Whoop Productions produced the three half-hour specials “Whoopi’s Littleburg” (Nick Jr.), as well as “Just For Kicks” (Nickelodeon).


In addition to theater hits including “Whoopi….The 20th Anniversary,” the Tony-nominated “Sister Act” and the provocative rock musical “White Noise,” Whoop, Inc. has produced four movies for television: Lifetime’s “A Day Late and A Dollar Short”; “What Makes a Family” (produced with Barbra Streisand, Cis Corman, Craig Zadan and Neil Meron); Showtime’s “Ruby’s Bucket of Blood” and the TNT original movie “Call Me Claus.”  It also produced “Coach,” the 2013 Tribeca Film Festival Best Documentary Short, about legendary coach C. Vivian Stringer, for ESPN’s “Nine for IX” series, and the feature-length documentary, “Whoopi Goldberg Presents Moms Mabley,” which also premiered at the 2013 Tribeca Film Festival and on HBO.  Currently in the works are a film adaptation of the Dorothea Benton Frank novel “The Christmas Pearl” and a documentary series on the history of black entertainers.  Whoop, Inc. is repped by the Creative Artists Agency.



Posted by:TV By The Numbers

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