Fresh Off THe Boat Episode 2

via press release:

ABC Airs 8 of the Week’s Top 20 Shows in Adults 18-49, the Most For Any Net


ABC is the Only Broadcast Network Up Season to Date in Adults 18-49


“The Bachelor” is Up Year to Year in Adults 18-49 for the 4th Straight Week


“Fresh Off the Boat” is Tuesday’s No. 1 Comedy for the 4th Consecutive Week


“S.H.I.E.L.D.” Returns to Dominate its Scripted Competition and Boost its Slot


“The Middle” Builds 10% to Tie its 2nd-Highest Adult 18-49 Rating this Season


“The Goldbergs” Hits a New Season High with its 2nd-Largest-Ever Audience  


“Modern Family” Matches its Best Young Adult Rating Since November  


“black-ish” Boosts its Slot Year to Year and Equals a More Than 3-Month High


“Nashville” Grows 8% to Deliver its Most-Watched Telecast Since December


ABC Finishes No. 1 on Thursday for the 6th Week in a Row with Adults 18-49


“Scandal” Returns to Win its Hour in Adults 18-49 and Top its Year-Ago Telecast


ABC’s “American Crime” Debut Wins Thursday’s 10pm Hour by 54% in Adults 18-49


Despite Shifting Back to 8pm, “Shark Tank” is Friday’s No. 1 TV Show in Adults 18-49


“In An Instant” Retains 100% of its Friday Debut Audience to Win its Saturday Slot


ABC is No. 1 on Sunday in Adults 18-49 with “Once Upon a Time” as the Top Show


“Once Upon a Time” Delivers its Most-Watched Telecast Since November


“Secrets & Lies” Holds Steady with its Week-Ago Debut and Beats “The Good Wife”


After 6 Weeks Off, “Revenge” Returns Up by Over 20% in Viewers and Young Adults


ABC Adult 18-49 Weekly Ratings Projections (w/o 3/2/15)

ABC’s weekly Live + Same Day Adult 18-49 average is projected to increase 30% to a 2.1 rating in Live + 3 Day and build 38% to a 2.2 rating in Live + 7 Day.


Week No. 24 (Live + Same Day)

During the week of March 2, 2015, ABC finished within 1-tenth of first place in Adults 18-49 (1.6/5-tie). The Net has now ranked No. 1 or No. 2 in the key sales demo for 6 consecutive weeks – starting with the w/o 1/26/15.  For the 3rd week in a row, ABC ranked No. 1 across all key Women demos (W18-34/W18-49/W25-54).


·       Season to date (Most Current), ABC is up 7% in Total Viewers (7.9 million vs. 7.4 million) and is the only broadcast network up in Adults 18-49 (+5% – 2.2/7 vs. 2.1/6). In the key young adult sales demo, CBS is even, NBC is down -10% and Fox is down -22% for the season.


Rankings: ABC aired 8 of the week’s Top 20 TV shows in Adults 18-49, the most for any network: “Modern Family” – No. 6, “Scandal” – No. 7, “The Goldbergs” – No. 10, “The Bachelor” and “Grey’s Anatomy” tied at No. 11, “black-ish” – No. 14, “The Middle” – No. 16 and  “Once Upon a Time” – No. 20.  



With “The Bachelor: The Women Tell All” and a repeat of “Secrets & Lies,” ABC ranked No. 2 on Monday in Adults 18-49 (1.9/6) to “The Voice”-led NBC, beating Fox’s original lineup of “Gotham” and the season premiere of “The Following” (1.8/5) and CBS with a mix of originals and repeats (1.5/5). ABC’s “The Bachelor: The Women Tell All” was the No. 2 TV program of the night in Adults 18-49, behind only “The Voice.”


“The Bachelor: The Women Tell All” (8:00-10:01 p.m. – 8.5 million and 2.4/7 in AD18-49):

Against NBC’s “The Voice” from 8:00-10:01 p.m., ABC’s “The Bachelor: The Women Tell All” topped its year-ago telecast in Adults 18-49 (+4% – 2.4/7 vs. 2.3/6 on 3/3/14). In fact, “The Bachelor” has been up year to year on each of its last 4 telecasts in the key young adult sales demo. Conversely, NBC’s “The Voice” was down year to year for the 2nd straight Monday in Adults 18-49 (-13%).


“Fresh Off the Boat” (8:00-8:30 p.m. – 5.7 million and 1.8/6 in AD18-49)

At 8:00 p.m. opposite the start of NBC’s 2-hour “The Voice” premiere, ABC’s “Fresh Off the Boat” held steady week to week in Adults 18-49 (1.8/6 vs. 1.9/6). In addition, the new comedy was up for the 2nd week in a row in Adults 18-34 (+9%), tied a series high in Teens 12-17 and set a new series high with Kids 2-11 (+50%). 


·       The ABC freshman series was Tuesday’s No. 1 comedy for the 3rd consecutive week in Total Viewers and Adults 18-49.  


“Repeat After Me” (8:30-9:00 p.m. – 3.9 million and 1.3/4 in AD18-49)

At 8:30 p.m., ABC’s “Repeat After Me” was on par with its week-ago series debut in Adults 18-49 (1.3/4 vs. 1.4/4) despite the increased  competition, while growing from its premiere by 29% in Adults 18-34 and by 30% in Teens 12-17.


“Marvel’s Agent Carter” (9:00-10:00 p.m. – 4.0 million and 1.3/4 in AD18-49):

At 9:00 p.m. against the final hour of “The Voice” opener, the season finale of ABC’s “Marvel’s Agent Carter” was even week to week among Adults 18-49 (1.3/4 vs. 1.4/4) and beat Fox’s comedies in the hour (“New Girl”/”The Mindy Project” = 1.2/4)


·       On average during its run, “Marvel’s Agent Carter” improved Tuesday’s 9:00 p.m. hour for ABC by 2.0 million viewers (6.7 million vs. 4.7 million) and by 25% in Adults 18-49 (2.0/6 vs. 1.6/4) over the comparable weeks last year.


“Forever” (10:00-11:00 p.m. – 4.7 million and 1.0/3 in AD18-49):

Building on its lead-in at 10:00 p.m., ABC’s “Forever” topped NBC’s “The Voice”-led series finale of “Parks & Recreation” by 12% in Total Viewers (4.6 million vs. 4.2 million). The show was up over its most recent telecast two weeks ago in Total Viewers (+2%) to deliver a 6-week high – since 1/13/15.


·       On average season to date, the freshman drama is growing the Tuesday 10:00 p.m. hour by wide margins for ABC in Total Viewers (+74% – 7.3 million vs. 4.2 million) and Adults 18-49 (+80% – 1.8/6 vs. 1.0/3) over regular programming during the comparable weeks last season.


ABC took second on Wednesday in Adults 18-49 (2.2/7) to Fox with originals of “Idol” and “Empire,” beating CBS’ original/premiere lineup by 10% (2.0/6 for “Survivor”/”Criminal Minds”/”CSI: Cyber” premiere). After “Empire,” ABC delivered the next 3 highest-rated shows of the night in Adults 18-49, with “Modern Family” (3.4/10), “The Goldbergs” (2.5/7) and “black-ish” (2.3/6-tie). ABC matched a 9-week high on the night in Adults 18-49 – since 12/31/14.


·       The Net was up 16% from the year-ago night in Adults 18-49 (2.2/7 vs. 1.9/6) and on average season to date is gaining 8% on Wednesday.


“The Middle” (8:00-8:30 p.m. – 8.2 million and 2.2/7 in AD18-49): 

At 8:00 p.m., “The Middle” ranked No. 1 in Adults 18-49 (2.2/7-tied w/”Survivor” and “Idol”). Up in viewers (+9% – 8.2 million vs. 7.5 million) and young adults (+10%), “The Middle” drew its biggest audience in 4 weeks (since 2/4/15) and tied its 2nd-highest Adult 18-49 rating this season. 


·       The ABC comedy topped its year-ago telecast (7.3 million and 1.9/6) by 12% in Total Viewers and by 16% in Adults 18-49.


“The Goldbergs” (8:30-9:00 p.m. – 7.9 million and 2.5/8 in AD18-49): 

Building on its Adult 18-49 lead-in by 14% at 8:30 p.m., The Goldbergs” won its half-hour in Adults 18-49 (2.5/8), beating “Survivor” for the 2nd week in a row (2.4/7). Up week to week to a new season high in Total Viewers (+4% – 7.9 million vs. 7.6 million) and maintaining its high in Adults 18-49, “The Goldbergs” delivered its 2nd-biggest audience ever and tied the series’ 2nd-highest young adult rating. 


·       The ABC sophomore comedy was up sharply from its year-ago benchmarks in Adults 18-49, boosting its half-hour from the same night last year by 47% (“Suburgatory” = 1.7/5) and besting its year-ago Tuesday 9:00 p.m. telecast by 67% (1.5/4 on 3/4/14).


“Modern Family” (9:00-9:31 p.m. – 9.6 million and 3.4/10 in AD18-49): 

At 9:00 p.m. against a growing “Empire,” “Modern Family” jumped from its lead-in by 36% in Adults 18-49 (3.4/10) to rank as Wednesday’s No. 2 TV show. “Modern Family” gained viewers (+3% – 9.6 million vs. 9.3 million) and was steady in young adults to match its best Adult 18-49 number since November – since 11/19/14.   


·       The ABC comedy built on its year-ago telecast by 4% in Total Viewers and was even in Adults 18-49. Season to date, “Modern Family” is up by 6% in viewers and by 2% in young adults.


“black-ish” (9:31-10:00 p.m. – 6.7 million and 2.3/6 in AD18-49): 

Opposite increasing competition in the 9:30 p.m. half-hour from “Empire,” black-ish was up week to week in Total Viewers (+2% – 6.7 million vs. 6.6 million) and Adults 18-49 (+5% – 2.3/6 vs. 2.2/6) to equal its strongest young adult performance in over 3 months – since 11/19/14. The freshman ABC comedy took second in the slot among young adults (2.3/6). 


·       “black-ish” delivered strong year-to-year time-period improvement in the half-hour  (4.6 million and 1.7/5 for “Mixology” on 3/5/14) in Total Viewers (+46%) and Adults 18-49 (+35%). 


“Nashville” (10:00-11:00 p.m. – 5.3 million and 1.4/5 in AD18-49): 

During the 10 o’clock hour, ABC’s “Nashville” was up week to week in viewers (+8% – 5.3 million vs. 4.9 million) and young adults (+8% – 1.4/5 vs. 1.3/4) to deliver its most-watched telecast since early December – since 12/10/14. In addition, the ABC drama topped its year-ago telecast in Total Viewers (+4% – 5.3 million vs. 5.1 million).


With “Grey’s,” “Scandal” and the series debut of “American Crime,” ABC ranked No. 1 for its 6th-consecutive Thursday in Adults 18-49 (2.5/8), tying CBS (2.5/8) and beating 3rd-place Fox by 56% (1.6/5) and 4th-place NBC by 127% (1.1/4).  ABC was up sharply from the year-ago night (also an original drama lineup), gaining 2-million viewers (8.7 million vs. 6.7 million) and 19% in Adults 18-49 (2.5/8 vs. 2.1/6).


·       The Net once again delivered Thursday’s Top 3 dramas in Adults 18-49, pacing well ahead of NBC’s three dramas (“The Slap”/”The Blacklist”/”Allegiance”), CBS’ “Elementary” and Fox’s “Backstrom.” 


·       On average season to date, ABC’s Thursday performance is up by double digits in Total Viewers (+23%) and Adults 18-49 (+25%), posting a 5-year high in viewers and a 4-year high in young adults – since the 2009-10 and 2010-11 seasons, respectively.


“Grey’s Anatomy” (8:00-9:00 p.m. – 8.1 million and 2.4/8 in AD18-49):  

At 8:00 p.m. against “The Big Bang Theory” and “The Odd Couple,” ABC’s “Grey’s Anatomy” beat Fox’s “American Idol” by 9% in Adults 18-49 (2.4/8 vs. 2.2/7). 


·       “Grey’s” was up week to week in viewers (+7%) and young adults (+9%).


“Scandal” (9:00-10:00 p.m. – 9.6 million and 3.0/9 in AD18-49):  

At 9:00 p.m., ABC’s “Scandal” (3.0/9) returned after the prior week’s preemption to win its hour among Adults 18-49, over CBS’ comedies (+30% – 2.3/7), NBC’s “The Blacklist” (+67% – 1.8/5) and Fox’s “Backstrom” (+200% – 1.0/3). “Scandal” also outdrew NBC’s “The Blacklist” in the hour by 1.4-million viewers (9.6 million vs. 8.2 million). 


·       “Scandal” grew over its telecast on the same night last year in viewers and young adults (8.5 million and 2.8/8 on 3/6/14).


“American Crime” (10:00-11:00 p.m. – 8.4 million and 2.0/7 in AD18-49): 

At 10:00 p.m., ABC’s series debut of “American Crime” opened a dominant No. 1 in its hour with Adults 18-49 (2.0/7), outdelivering CBS’ “Elementary” by 54% (1.3/4) and NBC’s “Allegiance” by 150% (0.8/3). The new ABC drama was also the most watched show overall in its slot (8.4 million). 


·       Outside of Fox’s “Empire,” “American Crime” was the strongest mid-season drama series debut in 1 year among Total Viewers and Adults 18-49 – since 3/9/14. Over that time, there have been 12 broadcast dramas to debut, including “Empire” and “American Crime.” In fact “American Crime” topped last year’s mid-season Thursday debut of “Black Box” (6.9 million and 1.5/5 on 4/24/14) in in the hour by 22% in Total Viewers and by 33% in Adults 18-49.  It was ABC’s best Thursday mid-season drama debut in 3 years – since 3/15/12.



“Shark Tank” (8:00-9:00 p.m. – 8.2 million and 1.9/7 in AD18-49):

ABC’s “Shark Tank” won the 8 o’clock hour, leading its nearest competition (CBS’ “The Amazing Race”) by 2.1 million viewers (8.2 million vs. 6.1 million) and by 58% in Adults 18-49 (1.9/7 vs. 1.2/5).  In viewers and young adults, “Shark Tank” delivered ABC’s best numbers in the time period since November 2012 – since 11/2/12. Despite its earlier time slot this week, ABC’s “Shark Tank” was Friday’s No. 1 TV show in Adults 18-49, finishing as the night’s highest-rated series for its 18th straight original broadcast this season. 


“In An Instant” (9:00-11:00 p.m. – 4.4 million and 0.9/3 in AD18-49):

From 9:00-11:00 p.m., ABC’s debut of “In An Instant” received solid sampling before its move to Saturday, outdrawing the most recent series debut on the night by 33% (4.4 million vs. 3.3 million for Fox’s January opener of “World’s Funniest Fails” on 1/16/15).  “In An Instant” also topped the October debut of NBC’s “Constantine” on the night (4.3 million on 10/24/14).  The ABC docudrama series featured the story of a family involved in an Alaskan wilderness plane crash.



With “20/20-Saturday” and the premiere of “In An Instant” in its regular time period, ABC was the most-watched network on Saturday (4.3 million), outdrawing NBC’s premiere of boxing coverage on the night (3.2 million).

“20/20-Saturday” (8:00-9:00 p.m. – 4.1 million and 0.6/3 in AD18-49):

Moving to the 8:00 p.m. hour (previously aired at 10:00 p.m.), ABC’s “20/20-Saturday” was the most-watched show in its slot, building by 1.0 million viewers from its most recent telecast (4.1 million vs 3.1 million on 1/31/15 at 10:00 p.m.) to deliver the newsmagazine’s most-watched telecast since August – since 8/2/14.

“In An Instant” (9:00-11:00 p.m. – 4.4 million and 0.7/3 in AD18-49):

From 9:00-11:00 p.m., the Saturday premiere of “In An Instant” retained 100% of its Friday debut audience and made ABC the most-watched network in its 2-hour time period (4.4 million). The ABC docudrama series featured the story of a rush hour disaster with the largest bridge collapse in America. The new ABC series drew the Network’s biggest non-sports audience in the time period since last April – since 4/19/14.



ABC ranked No. 1 among the broadcasters on Sunday in Adults 18-49 (1.5/5-tie) with “Once Upon a Time” (2.1/7-tie) finishing as the night’s top-rated show. 


Please Note: On the first Sunday of Daylight Saving Time, overall primetime Adult 18-49 TV usage levels declined -7% week to week, with the steepest drops in the 7:00 p.m. hour (-14%) and 8:00 p.m. hour (-10%).


“America’s Funniest Home Videos” (7:00-8:00 p.m. – 6.6 million and 1.4/5 in AD18-49): 

At 7:00 p.m., ABC’s “America’s Funniest Home Videos” won its hour by 40% in Adults 18-49 (1.4/5 vs. 1.0/4 for “60 Minutes”) and held even with its most recent telecast 3 weeks ago (on 2/15/15).


“Once Upon a Time” (8:00-9:00 p.m. – 6.7 million and 2.1/7 in AD18-49):  

Building 50% on its lead-in at 8:00 p.m., ABC’s “Once Upon a Time” won its hour for the 2nd week in a row in Adults 18-49 (2.1/7), beating Fox’s comedies by 31% (1.6/5 – “The Simpsons”/”Brooklyn 9-9”) and CBS’ “Madam Secretary” by 91% (1.1/4). Despite the impact of Daylight Saving Time, “Once Upon a Time” held steady with its week-earlier mid-season return in viewers (6.715 million vs. 6.656 million) and young adults (2.1/7 vs. 2.2/6), drawing its biggest overall audience since November – since 11/16/14.


“Secrets & Lies” (9:00-10:00 p.m. – 6.0 million and 1.4/4 in AD18-49): 

At 9:00 p.m., ABC’s “Secrets & Lies” retained more than 90% of its week-ago 2-hour series debut in viewers (98% – 6.0 million vs. 6.1 million) and young adults (93% – 1.4/4 vs. 1.5/4). In its slot, the new ABC drama beat CBS’ “The Good Wife” by 40% in Adults 18-49 (1.4/4 vs. 1.0/3). 


“Revenge” (10:00-11:00 p.m. – 4.9 million and 1.1/3 in AD18-49):  

At 10:00 p.m., ABC’s “Revenge” was No. 1 across all key Adult demos (AD18-34/AD18-49/AD25-54) against its broadcast competition.  “Revenge” was up from its most recent telecast in January (1/25/15) with Total Viewers (+29% – 4.9 million vs. 3.8 million) and Adults 18-49 (+22% – 1.1/3 vs. 0.9/3), drawing its biggest audience since November and its top young adult number since December – since 11/16/14 and 12/7/14, respectively.


WEEK NO. 24:   ADULTS 18-49            TOTAL VIEWERS

   No.1   NBC 1.7      No.1 CBS     8,590,000

              No.2   ABC 1.6      No.2 NBC     7,030,000

              No.2   FOX 1.6      No.3 ABC     6,180,000

              No.3   CBS 1.4      No.4 FOX     4,780,000

              No.5   CW  0.3      No.5 CW        980,000







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Source: The Nielsen Company, National, Live+ Same Day Program Ratings for week of 03/02/15.

Posted by:TV BTN

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