Once Upon a Time Quite a Common Fairy

via press note:

ABC Sunday Prime (7-11pm – 5.4 million and 1.5/4 in AD18-49):  Opposite NFL and MLB competition from NBC’s Sunday Night Football and Fox with an NFL overrun and MLB Baseball Playoffs coverage, ABC’s Once Upon a Time and Revenge were Sunday’s Top 2 broadcast dramas in Adults 18-49 for the 3rd straight week, outdelivering CBS’ The Good Wife and The Mentalist.  Although facing increased competition, ABC held 100% of its Total Viewers and 94% of its young adult audience week to week.


Once Upon a Time (8-9pm – 7.4 million and 2.3/6 in AD18-49): More than doubling its lead-in at 8pm (+109%), ABC’s Once Upon a Time dominated its non-sports competition in the hour, outdelivering CBS’ Amazing Race by 28% (2.3/6 vs. 1.8/5).


Live + 7 Day Ratings:  In the first round of L7 for its season premiere, Once Upon a Time shot up 46% over its Live + Same Day number to grow to a 3.8 rating in Adults 18-49 in L+7 (versus 2.6 in L+SD). This year’s Adult 18-49 build in TV playback was bigger than last year’s premiere build (+46% vs. +36%).


Revenge (9-10pm – 6.0 million and 1.7/4 in AD18-49): During the 9 o’clock hour, ABC’s Revenge defeated CBS’ The Good Wife by 42% in Adults 18-49 (1.7/4 vs. 1.2/3).


Live + 7 Day Ratings:  The season premiere of ABC’s Revenge grew by more than 50% over its L+SD rating, going from a 2.3 to a 3.5 in L+7 (+1.2 rating points). Revenge’s L+7 increase with Adults 18-49 was much higher for this year’s premiere than for last year’s opener increase (+52% vs. +34%).


Betrayal (10-11pm – 3.0 million and 0.9/2 in AD18-49): During the 10 o’clock hour, ABC’s Betrayal continued to outdeliver its CBS drama competition in Women 18-34, leading The Mentalist by 25%.


Posted by:TV By The Numbers

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