via press release:

ABC is Daytime’s No. 1 Network for the 8th Straight Week in Women 18-49

“One Life to Live” Beats Launch Week of “The Talk” on CBS by a

Solid 10% in Total Viewers, 23% in Women 18-49 and 30% in Women 25-54

ABC Daytime

  • ABC stood as Daytime’s No. 1 network for the 8th straight week among target Women 18-49 (1.0 rating/667,000 – tie).
  • In head-to-head action, “One Life to Live” surpassed the premiere week of CBS’ “The Talk” by a solid 10% among Total Viewers (2.35 million vs. 2.14 million), by 23% among Women 18-49 (625,000 vs. 510,000) and by 30% among Women 25-54 (845,00 vs. 652,000).
  • Notably, “One Life to Live’s” 10% advantage over “The Talk” at 2 o’clock improved on last season’s near-dead-heat finish between “One Life to Live” (2.42 million) and former time period occupant “As the World Turns” (2.41 million).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks – Week of October 18, 2010:

Daytime Rank:        Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS    3.49 million        No. 1T ABC   1.0/667,000

No. 2 ABC    2.64 million No. 1T NBC   1.0/652,000

No. 3 NBC    2.53 million        No. 1T CBS   1.0/641,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s

The Young & the Restless   CBS               1.5/1.01 million

The View                    ABC               1.1/748,000

General Hospital           ABC               1.1/728,000

Days of Our Lives               NBC               1.0/652,000

Bold and the Beautiful     CBS               1.0/632,000

Source: NTI, Live + Same Day:  Week of 10/18/10. All ranks/ties based on rating unless otherwise noted.

Posted by:TV By The Numbers

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