via press release:

ABC Family Kicks Off “13 Nights of Halloween 2011” to Record Ratings

“Pretty Little Liars’” Special is ABC Family’s No. 1 “13 Nights of Halloween” Telecast Ever in Total Viewers and Across Key 18-34s, 18-49s and 12-34s

~Is Wednesday’s No. 1 Cable Telecast in Women 18-34, Women 18-49 and Females 12-34


“Pretty Little Liars” (8:00-9:00 p.m.)


A special Halloween telecast of hit original series and critical darling, “Pretty Little Liars,” helped kick off this year’s “13 Nights of Halloween 2011” event to records ratings,  standing as ABC Family’s most-watched “13 Nights of Halloween” telecast of all time in Total Viewers (2.5 million), Adults 18-34 (954,000/1.4 rating), Adults 18-49 (1.2 million/1.0 rating) and Viewers 12-34 (1.8 million/1.9 rating), and across its target female demos: Women 18-34 (769,000/2.3 rating), Women 18-49 (1.0 million/1.6 rating) and Females 12-34 (1.5 million/3.3 rating).


  • Dominating its cable time period across all target demographics, “Pretty Little Liars” stood as Wednesday’s No. 1 cable telecast in Women 18-34, Women 18-49 and Females 12-34.




[Editors Note: “Pretty Little Liars, ”produced by Alloy Entertainment in association with Warner Horizon Television, returns with all new episodes in January 2011.]

Posted by:TV By The Numbers

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