via ABC Family press release:

ABC Family is the Belle of the Ball with Premiere of Another Cinderella Story

Powered by “Another Cinderella Story” and “The Secret Life of the American Teenager,” ABC Family Qualifies as Cable’s No. 1 Network in Prime in Women 18-34 and Females 12-34, and Ranks Among the Top 5 in Key Adults and Women 18-49

Sunday’s World Television Premiere Event of “Another Cinderella Story” is Cable’s

No. 1 Scripted Telecast for the Week in Total Viewers and Across All Key Demos

This Weeks Stands as ABC Family’s Most-Watched Week Ever in Females 12-34, and Top Ranked Non-December Week in Total Viewers, Adults 18-34 and Viewers 12-34

ABC Family Owns the Week’s Top 2 Scripted Cable Telecasts in Women 18-34

and Females 12-34 with “Another Cinderella Story” and “Secret Life”

Easily Sunday’s No. 1 Cable Network in Prime Across All Targets, Sunday Rates

as ABC Family’s Third-Most-Watched Day Ever, with 4.2 Million Total Viewers,

Topping Runner-Up USA by an Impressive 1.5 Million Viewers, or by 56%

Monday’s “The Secret Life of the American Teenager” is TV/Cable’s

No.1 Program at 8 O’clock in Core 18-34 and 12-34 Demos,

and Beats the CW’s “Gossip Girl” Head to Head in Viewers

“Another Cinderella Story” Stands as the Season’s No. 1 Movie on All Cable in 12-34

and Teens Demos, and is the Second-Most-Watched in Viewers and Key Women

“Another Cinderella Story” Ranks as ABC Family’s Third-Most-Watched Telecast

Ever in Viewers, and is the Net’s No. 3 Movie Debut of All Time in Core 18-34s

Week of January 12-18, 2009

Powered by the premiere movie event “Another Cinderella Story” and hit original series “The Secret Life of the American Teenager,” ABC Family qualified as the week’s No. 1 cable network in Prime in Women 18-34 (343,000) and Females 12-34 (623,000), and placed among the Top 5 in Adults 18-34 (No. 3 – 477,000), Adults 18-49 (No. 5 – 769,000) and Women 18-49 (No. 3 – 524,000).

· The No. 1 cable program Sunday night in core Nielsen measures, “Another Cinderella Story” finished as the week’s No. 1 scripted cable telecast in Total Viewers (5.3 million), Women 18-34 (749,000), Women 18-49 (1.3 million), Viewers 12-34 (2.3 million) and Females 12-34 (1.8 million).

Posted by:TV By The Numbers

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