25DaysOfChristmasLogo

via press release:

ABC Family Is the Week’s #1 Cable TV Network in Prime Across Target 18-34s,

18-49s and 12-34s and Places an Ultra-Competitive #2 in Total Viewers

 

“25 Days of Christmas 2014” Is Off to Its 2nd-Best Start in Its 17-Year History in Women 18-34 and Females 12-34 and Is #1 in Its Slot in Total Viewers and Key 18-34s, 18-49s and 12-34s

 

 “25 Days of Christmas” Is Dominating Social Media, with the Event’s Movies Accounting

for the Week’s Top 2 Most Tweeted About Movies and 8 of the Top 9 Overall, Its

Programming Guide Amassing 461,330 Shares on Facebook and Its Facebook Page

Reaching Over 40 Million Unique People

 

ABC Family – Primetime & 25 Days of Christmas 2014

 

Powered by the network’s 17th annual “25 Days of Christmas” programming extravaganza, ABC Family stood as the #1 cable TV network in Prime across target demos Adults 18-34 (623,000/0.9 rating), Women 18-34 (402,000/1.2 rating), Adults 18-49 (1.20 million/0.9 rating), Women 18-49 (758,000/1.2 rating), Viewers 12-34 (889,000/1.0 rating) and Females 12-34 (555,000/1.2 rating) and placed an ultra-competitive #2 in Total Viewers (2.55 million), trailing ESPN by a mere -4% (2.66 million), giving the The Walt Disney Company the week’s Top 2 cable TV networks.

 

Notably, this marked ABC Family’s 3rd-consecutive win in Prime among Women 18-34, Women 18-49 and Females 12-34.

·         To date, “25 Days of Christmas 2014” ranks ABC Family #1 in the daypart in Total Viewers (2.42 million), Adults 18-34 (622,000/0.9 rating),  Women 18-34 (420,000/1.2 rating) Adults 18-49 (1.15 million/0.9 rating), Women 18-49 (737,000/1.2 rating), Viewers 12-34 (881,000/1.0 rating) and Females 12-34 (585,000/1.3 rating).

o   Notably, the event is off to the event’s 2nd-best start in its illustrious 17-year history in Women 18-34 and Females 12-34 and its 3rd-best start in Adults 18-34, Women 18-49 and Viewers 12-34.

                                                                                 

o   Compared to the first 21 nights in 2013, “25 Days of Christmas 2014” is up across the board, including by 7% in Adults 18-34 (622,000 vs. 584,000) and by 11% in both Adults 18-49 (1.15 million vs. 1.04 million) and Viewers 12-34 (881,000 vs. 794,000).

 

·         Led by “Elf” ABC Family aired the week’s Top 18 movies across all cable in Adults 18-49 and Women 18-49 and the Top 11 in Adults 18-34

 

“25 Days of Christmas” Social Media Highlights:

 

Based on total tweets, ABC Family had the Top 2 most social programs of the week and 8 of the Top 10 overall (chart below), led by Dr. Seuss’ How the Grinch Stole Christmas” (#1 – 31,677 tweets, 12/20/14) and “The Polar Express” (#2 – 22,590 tweets, 12/21/14). Also appearing in the Top 10 were ABC’s airing of “The Sound of Music Sing-Along” and Disney Channel’s airing of “The Polar Express,” giving The Walt Disney Company the week’s Top 10 most tweeted about movies.

 

 

·         On Facebook, the event’s programming guide has grown to 461,330 shares, becoming ABC Family’s most shared post on record. Furthermore, the “25 Days of Christmas” Facebook page has reached over 40 million unique people over 28 days to date.

 

 

 

Source: NTI, U.S. ratings, 12/15/14-12/21/14, Live + Same Day. 25 Days = M-Su., 7:00 – 10:00 p.m. Social Media Sources: SocialGuide/Nielsen Twitter TV ratings, Facebook.

Posted by:TV By The Numbers

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