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via press release:

Live + 3 Ratings Highlights for Wednesday, March 18, 2015

 

“Baby Daddy” Spikes to Multi-Week Highs, Ranking as Cable TV’s #1 Series in the Half Hour Among Target Women and the #1 Original Scripted Cable TV Series Among Adults 18-34 and Adults 18-49

 

 “Baby Daddy” (8:30-9:00 p.m.)

 

At 8:30 p.m., based on just-in L+3 ratings, the spring finale of Baby Daddyspiked to a 9-week high in Women 18-34 (393,000/1.2 rating), standing as the series’ #2 telecast of the season in the target demo, behind only its season premiere. “Baby Daddy” also delivered its biggest telecast in 7 weeks in Adults 18-34 (507,000/0.8 rating) and Females 12-34 (479,000/1.0 rating), and in 5 weeks in Viewers 12-34 (612,000/0.7 rating)since 1/28/15 and 2/11/15, respectively.

 

·       For the season, “Baby Daddy” stood as cable TV’s #1 series in the half hour among Women 18-34 and Females 12-34, the #1 original cable TV series in Adults 18-34 and as the #1 original scripted cable TV series in Adults 18-49 and Women 18-49.

 

·       Based on available full week of viewing, “Baby Daddy” surges by 59% in Total Viewers (1.2 million vs. 759,000), by 60% in Adults 18-34 (528,000 vs. 329,000), by 58% in Adults 18-49 (788,000 vs. 499,000) and by 61% in Viewers 12-34 (664,000 vs. 413,000).

  

Source: NTI, U.S. 3/18/15, Live + 3; Season TP Ranks: 1/14/15-3/18/15, most current. L+7 vs. L+SD: 1/14/15-3/4/15.

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

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