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via press release:


Tuesday’s #1 TV Show in Target Females, Social Media Prodigy “Pretty Little Liars,” Passes 110 Million Tweets, 2.6 Million Instagram Followers, 1 Million Snapchat Friends, With Over 1 Billion Seconds of Viewing, and 13 Million Facebook Fans


Original Series “Stitchers” Launches as the #2 Cable TV Drama Series Debut of

2014/15 Season to Date in Females 12-34 and Places #3 in Women 18-34


“Pretty Little Liars”: #SUMMEROFANSWERS


For its season 6 premiere, “Pretty Little Liars” (8:00 – 9:01 p.m.) returned as Tuesday’s #1 TV telecast in Women 18-34 (785,000/2.3 rating) and Females 12-34 (1.2 million/2.6 rating), cable TV’s #1 telecast in Prime in Adults 18-34 (945,000/1.4 rating), Viewers 12-34 (1.4 million/1.5 rating) and Women 18-49 (1.1 million/1.7 rating) and was the #1 scripted Prime telecast across all cable TV in Adults 18-49 (1.3 million/1.1 rating).


·       On social media, “Pretty Little Liars” was easily the night’s #1 most social TV show, as a Twitter TV audience of 3.8 million people saw over 426,000 tweets by more than 153,000 unique authors, generating over 19.9 million impressions. Moreover, “Pretty Little Liars” was Tuesday’s most engaging cable TV program with nearly 1.4 million engagements, including 684,000 on Instagram and 589,000 on Facebook, according to the ListenFirst Media Digital Audience Ratings for Television (DAR-TV).

·        “Pretty Little Liars” swept its cable TV time period, ranking #1 in Total Viewers (2.4 million) and extending its dominance in the hour to 121 consecutive original telecasts in Females 12-34 – each telecast since its June 2010 series debut – 73 in Adults 18-34, 80 in Women 18-34 and 84 in Viewers 12-34.

·       Based on the prior season’s full-week DVR viewing numbers, “Pretty Little Liars” soars by nearly
1.0 million Total Viewers to 2.8 million
(vs. 1.9 million, +47%) and adds over half-a-million key demo viewers to 1.7 million Adults 18-49 (vs. 1.1 million, +55%) and to 1.9 million Viewers 12-34 (vs. 1.2 million, +58%).


Jenn Deering Davis, Co-Founder of Union Metrics, said: “Going into its sixth season, Pretty Little Liars shows no sign of slowing down on social media. Yesterday, the fans added nearly a million more tweets to the show’s immense archive, which now totals more than 110 million tweets over its lifetime. And PLL’s impact reaches well beyond Twitter, with an impressive 2.7 million followers on Instagram and an average of more than 100,000 likes per post – one of television’s most popular Instagram accounts.”


Additional “Pretty Little Liars” Social Media Highlights:


·       Twitter: Since its June 2010 series debut, “Pretty Little Liars” has amassed over 110 million tweets, accounting for Twitter’s #1 scripted cable TV series telecast of all time (1,892,028 tweets) and the Top 5 most tweeted scripted telecasts overall in cable TV history.


o   The official “Pretty Little Liars” handle (@ABCFpll) has over 2.8 million Followers.

o   During its most recent season, “Pretty Little Liars” was Tuesday’s #1 most tweeted Primetime cable original series telecast during all 12 weeks.


·       Snapchat: Just in time for its season 6 premiere, “Pretty Little Liars” passed 1 million friends (1.06 million). The series has tallied 273 million Total Views, representing over 1 billion seconds of viewing (1.41 billion).


·       Instagram: Since its May 2014 launch, “Pretty Little Liars” is the #1 most followed scripted series with over 2.6 million followers, easily topping much buzzed-about shows AMC’s “The Walking Dead by 1 million followers (1.6 million) and Netflix’s “Orange Is the New Black” by 1.4 million followers (1.2 million).


·       Facebook: Over 13.5 million fans.


·       Pinterest: “Pretty Little Liars” is the #1 scripted show on Pinterest.




The launch of “Stitchers” (9:01-10:00 p.m.) stood as cable TV’s #2 drama series launch of 2014/15 season to date in Females 12-34 (459,000/1.0 rating), behind only AMC’s “The Walking Dead”-powered launch of “Better Call Saul,” and was the #3 drama series premiere of the season in Women 18-34 (296,000/0.9 rating), ranking as cable TV’s #1 show in the hour in the demos.


In addition, “Stichers” was cable TV’s #1 scripted original series in the time slot in Adults 18-34 (414,000/0.6 rating), Adults 18-49 (668,000/0.5 rating), Women 18-49 (471,000/0.8 rating) and Viewers 12-34 (597,000/0.7 rating). Furthermore, “Stitchers” delivered the network’s strongest drama premiere numbers in 4 years in Men 18-49 (197,000/0.6 rating).


·       “Stitchers” stood as Tuesday’s #2 scripted show on Twitter, behind only “Pretty Little Liars,” as a Twitter TV audience generated over 1.2 million impressions from nearly 461,000 people.

·       “Stitchers” ranked as the night’s 2nd most engaging cable TV program with more than 1.0 million engagements, according to the ListenFirst Media Digital Audience Ratings for Television (DAR-TV), behind only “Pretty Little Liars.”


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Source: NTI, 6/2/15, L+SD PLL L+7 ratings: 1/6/15-3/24/15; 2014/15 season to date: 9/29/14-6/1/15, L+SD. Twitter: SocialGuide/Nielsen Twitter TV ratings.

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

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