Dancing With the Stars 2014 Premiere

via press note:

ABC Monday Prime (8-11pm – 13.3 million and 2.2/6 in AD18-49):  ABC was the most-watched network on Monday and took second in Adults 18-49.  ABC marked its most-watched Monday since November (since 11/25/13), drawing its 2nd-largest audience on the night this season.


  • Up against competition from The Voice and How I Met Your Mother on St. Patrick’s Day, ABC’s 18th season premiere of Dancing with the Stars (15.0 million and 2.5/7) was up 6% in viewers and held even in Adults 18-49, compared to the last time that the show’s opener had to face The Voice in Fall 2012 (14.1 million and 2.5/7 on 9/24/12).  Please note: Last Fall the show premiered prior to the start to of the official season against much lesser competition and last Spring the opener faced The Biggest Loser instead of The Voice on NBC. Also with an additional minute to come into the mix this afternoon, Dancing’s numbers often adjust up in the National ratings.


  • Dancing with the Stars was Monday’s most-watched TV show, outdrawing NBC’s The Voice in head to head competition by 1.7 million viewers (15.0 million vs. 13.3 million).


  • Among Adults 18-49, ABC’s DWTS was higher rated than both telecasts of American Idol last week (2.4 rating on Wednesday and a 2.2 rating on Thursday).


  • Castle was up over its last original telecast (3/3/14) by 1.5 million viewers (9.9 million vs. 8.4 million) and by 13% in Adults 18-49 (1.8/5 vs. 1.6/5) to deliver its best numbers since the beginning of February – since 2/3/14.



Posted by:TV By The Numbers

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