The Bachelorette Kaitlyn

via press release:

ABC Monday Prime (8:00-11:00 p.m. – 5.9 million and 1.6/5 in AD18-49):For the 3rd time in 4 weeks, ABC ranked #1 on Monday in Total Viewers (5.9 million) and Adults 18-49 (1.6/5-tied).    ABC’s The Bachelorette was Monday’s #1 TV series in Total Viewers (7.0 million) and Adults 18-49 (4th week in a row – 1.9/7).


The Bachelorette (8:00-10:00 p.m. – 7.0 million and 1.9/7 in AD18-49): From 8-10pm, ABC’s The Bachelorette outperformed NBC’s American Ninja Warrior to win its 2-hour slot by 12% in Adults 18-49 (1.9/7 vs. 1.7/6) and led Fox’s So You Think You Can Dance by 90% (1.9/7 vs. 1.0/3). The ABC unscripted series continued to dominate its 2-hour slot with Adults 18-34 and across all key Women (W18-34/W18-49/W25-54).


·         The Bachelorette improved on its performance on the same night last year (6.9 million and 1.7/5 on 7/14/14) in Total Viewers (+1%) and Adults 18-49 (+12%), growing from its year-ago telecast for the 7th straight week in in the key adult demo.


The Whispers (10:00-11:00 p.m. – 3.7 million and 0.9/3 in AD18-49): During the 10pm hour, ABC’s The Whispers turned in week to week increases in Total Viewers (+9% – 3.7 million vs. 3.4 million) and Adults 18-49 (+13% – 0.9/3 vs. 0.8/3), posting 3-week highs in both measures – since 6/22/15.   


·         On average this summer in the Live + 7 Day data, The Whispers spikes 73% over its L+SD Adult 18-49 rating (gaining +0.8 rating point) to a 1.9 rating. The new ABC drama also adds another 2.3 million Total Viewers (+52%) after 7 days of TV playback, drawing an average audience of 6.7 million viewers in L7.



Posted by:TV By The Numbers

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