via press release:
ABC Scores a Tuesday Summertime Non-Sports High with the “CMA Music Festival”
“CMA Music Festival: Country’s Night to Rock” (8:00-11:00p.m. – 5.2 million and 1.2/4 in AD18-49):
With its 3-hour broadcast of the “CMA Music Festival: Country’s Night to Rock,” ABC ranked a strong No. 2 on Tuesday among Adults 18-49 (1.2/4) and across all key Women (W18-34/W18-49/W25-54), behind only an “America’s Got Talent”-boosted NBC.
· Soaring from its first hour to its final hour by 30% among Adults 18-49 (1.0/4 to 1.3/5), the “CMA Music Festival” moved up to No. 1 from 10:00-11:00 p.m., beating NBC’s “Hollywood Game Night” by 8% (1.2/4).
· ABC delivered its strongest non-sports Tuesday this summer in both viewers (5.2 million) and young adults (1.2/4).
· The “CMA Music Festival” was Tuesday’s most-social program with 60,550 tweets, more than doubling NBC’s “America’s Got Talent” (29,367).
A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 08/4/15. Nielsen Socialguide 08/4/15, Total Tweets +/- 3hrs during telecast