ABC-LOGO-WIDE-SCREEN

via press release:

ABC Surges 27% and Claims 4 of the Week’s Top 10 TV Series in Adults 18-49

 

ABC is No. 1 on Monday in Adults 18-49 with “The Bachelor” as the Top Show

 

“The Bachelor” Hits Seasons Highs and Beats NBC’s “The Apprentice”

With Season-Best Margins in Total Viewers and Adults 18-49

 

ABC’s “Castle” Encore Bests NBC’s First-Run “State of Affairs” in Total Viewers

 

“Marvel’s Agent Carter” Moves ABC Up to 2nd Tuesday at 9pm in Adults 18-49,

While Ranking No. 1 in its Time Period with Key Men 18-49 and Men 18-34

 

ABC Dominates the First Night of the February Sweep with the Return of TGIT,

Scoring its Highest Adult 18-49 Rating Since Season-Premiere Thursday

 

Thursday at 8pm, “Grey’s” Beats “Idol” by 27% with a Best-Since-Premiere Rating    

 

“Scandal” Returns Up 16% in Adults 18-49 to Tie the Series’ 2nd-Highest Rating 

 

Thursday at 10pm, “Murder” Tops its Combined NBC and CBS Drama Competition

Equaling its Strongest Adult 18-49 Rating Since the Start of October 

 

ABC is No. 1 for its 4th Straight Friday with “Shark Tank” as the Top Show

 

Friday’s No. 1 Newsmagazine, “20/20” Surges to 10-Week Highs with Key Adults

 

“20/20-Saturday” is Up for the 2nd Straight Week to Earn 5-Week Highs

 

ABC Adult 18-49 Weekly Ratings Projections (w/o 01/26/15)

ABC’s weekly Live + Same Day Adult 18-49 average is projected to increase 30% to a 1.8 rating in Live + 3 Day and build 38% to a 1.9 rating in Live + 7 Day.

 

Week No. 19 (Live + Same Day)

Spiking 27% on the week of January 26, 2015, ABC ranked No. 2 to NBC with the Super Bowl in Adults 18-49 (1.4/4-tie). Although its Wednesday lineup was in repeat, the Net aired 5 of the Top 15 TV series in Adults 18-49 (more than any other net), placing 4 in the Top 10: “Scandal” – No. 4, “How to Get Away with Murder” – No. 5, “Grey’s Anatomy” – No. 7, “The Bachelor” – No. 9 and “Shark Tank” – No. 14. ABC’s “20/20” was the  No. 1 newsmagazine for the 2nd week in a row with key Adults (AD18-49/AD25-54).

·         ABC surged week to week in Total Viewers (+15%) and Adults 18-49 (+27%), drawing its biggest audience and equaling its best young adult number since the beginning of December – since w/o 12/8/14 and w/o 12/1/14, respectively.

·         The Net was up by double digits from the same week last year in Total Viewers (+13%) and Adults 18-49 (+17%). On average season to date, ABC is growing its overall audience (+3% – 7.7 million vs. 7.5 million) and holding steady in with young adults (2.1/7).

  

Monday

With “The Bachelor” and a repeat “Castle,” ABC ranked No. 1 on Monday in Adults 18-49 (1.8/5 – tied with Fox), beating the all-original lineup on NBC (“Celebrity Apprentice”/”State of Affairs” = 1.6/5).  ABC’s “The Bachelor” was Monday’s No. 1 TV show in Adults 18-49, winning each of its half-hours.

 

“The Bachelor” (8:00-10:01 p.m. – 8.0 million and 2.3/6 in AD18-49):

From 8:00-10:01 p.m., ABC’s “The Bachelor” continued to increase its winning advantages over NBC’s “Celebrity Apprentice” to a best-yet 27% in Total Viewers (8.0 million vs. 6.3 million) and 28% Adults 18-49 (2.3/6 vs. 1.8/5), up from last week’s advantages of 17% and 11%, respectively. “The Bachelor” was up for the 2nd week in Total Viewers (+5% – 8.0 million vs. 7.6 million) and Adults 18-49 (+10% – 2.3/6 vs. 2.1/6) to mark season highs in both measures.

 

·         In addition to leading the night in Adults 18-49, “The Bachelor” was Monday’s No. 1 TV series for the 4th week in a row in Adults 18-34 and key Women (W18-34/W18-49).

“Castle” (10:01-11:00 p.m. – 4.7 million and 0.8/3 in AD18-49):

At 10:01 p.m., ABC’s repeat “Castle” outdrew NBC’s original “State of Affairs” in Total Viewers (+7% – 4.7 million vs. 4.4 million).

Tuesday

“Marvel’s Agent Carter” (9:00-10:00 p.m. – 4.6 million and 1.3/4 in AD18-49):

Returning after the prior week’s preemption for the SOTU and coming out of a special repeat “Shark Tank” at 9:00 p.m., “Marvel’s Agent Carter” moved ABC up to second in the hour among Adults 18-49 (1.3/4-tie), beating NBC’s original comedies by 63% (“Marry Me”/”About a Boy” = 0.8/2). The new ABC drama also earned second in the hour with Total Viewers (4.6 million), while ranking No. 1 in its time period with key Men 18-34 (tie) and Men 18-49.

·         Based on the first round of Live + 7 Day ratings for the show, ABC’s 2-hour series debut of “Marvel’s Agent Carter” spiked to a 3.0 Adult 18-49 rating (up +1.1 rating points or +58%) and 10.2 million Total Viewers (up +3.3 million viewers or +48%) over its first-reported Live + Same Day averages.

Thursday

Featuring the return of its TGIT lineup for the first time in over 2 months (since 11/20/14), ABC dominated the opening night of the February Sweep in Adults 18-49 (3.2/10), beating original schedules on CBS by 39% (2.3/7 = 8:00-10:00 p.m. comedies/”Elementary”), Fox by 78% (1.8/6 = “American Idol”/”Backstrom”) and NBC by 113% (1.5/5 = “Biggest Loser” finale/”Parenthood” series finale). ABC’s “Scandal,” “How to Get Away with Murder” and “Grey’s” returned as Thursday’s Top 3 dramas. ABC ranked No. 1 in 5 of 6 half-hours of prime in the key sales demo.

·         ABC was the most social net on Thursday with all three series delivering their 2nd-most-social episodes this season, behind only their respective premieres. “Scandal” was No. 1 with 527,335 tweets, “HTGAWM” was No. 2 with 169,154 tweets and “Grey’s” with 138,632 tweets.

·         The Net delivered its highest Adult 18-49 rating on the night since season-premiere Thursday – since 9/25/14. In addition, ABC more than tripled its delivery from the year-ago night (1.0/3 on 1/30/14) in Adults 18-49 (+220%) for its top-rated start to a February Sweep in 7 years – since 1/29/08.

 

“Grey’s Anatomy” (8:00-9:00 p.m. – 8.7 million and 2.8/9 in AD18-49):

At 8:00 p.m. opposite “Big Bang Theory,” ABC’s “Grey’s Anatomy” beat Fox’s “American Idol” by 27% for 2nd place in the hour among Adults 18-49 (2.8/9 vs. 2.2/7). 

 

·         “Grey’s” was up from its Winter Finale (8.3 million and 2.4/7) by 5% in Total Viewers and by 17% in Adults 18-49, drawing its biggest audience since October (since 10/2/14) and marking a best-since-premiere number in young adults.

 

“Scandal” (9:00-10:00 p.m. – 10.5 million and 3.6/11 in AD18-49):

At 9:00 p.m., ABC’s “Scandal” shot to the top of its hour in Adults 18-49 (3.6/11), besting runner-up CBS’ comedies by 89% (“Two and a Half Men”/”The McCarthys” = 1.9/6). “Scandal” also won its slot in Total Viewers. 

·         “Scandal” built on its Winter Finale (10.1 million and 3.1/9) by 4% in Total Viewers and by 16% in Adults 18-49, scoring best-since-premiere results on both counts. In fact, it equaled the series’ 2nd-highest-ever rating in Adults 18-49.  In addition, the show was up from its year-ago mid-season return (on 2/27/14) in Total Viewers (+12%) and Adults 18-49 (+6%).

 

“How to Get Away with Murder” (10:00-11:00 p.m. – 9.2 million and 3.1/10 in AD18-49):

From 10:00-11:00 p.m., ABC’s “How to Get Away with Murder” (3.1/10) picked up right where it left off, ranking a dominant No. 1 in its hour in Adults 18-49 over its CBS (“Elementary” = 1.3/4) and NBC (“Parenthood” series finale = 1.7/5) drama competition. In fact, “HTGAWM” beat its combined drama competition in Adults 18-49 (+3%). It was also the most-watched TV show overall in the slot for its 5th straight original telecast.

·         The ABC freshman drama was up 7% from its November Sweep L+SD average (2.9/9) and steady with its Winter Finale (3.1/10) among Adults 18-49, to equal its highest number since the beginning of October – since 10/2/14.

Friday

Returning to an all-original Friday lineup, ABC won its 2nd straight night of the February Sweep in Adults 18-49 (1.5/5). The Net was No. 1 on Friday for the 4th week running among young adults. “Shark Tank” was Friday’s No. 1 TV show in Adults 18-49 (1.9/7), holding the night’s top series position for its 14th consecutive first-run airing this season.

·         ABC’s “20/20” was Friday’s No. 1 newsmagazine in Total Viewers and key Adults (AD18-49/AD25-54), dominating NBC’s “Dateline” head to head at 10:00 p.m. “20/20” ranked as the night’s No. 2 TV program in Adults 18-49 (1.5/5-tie), behind only “Shark Tank.”

 

“Last Man Standing” (8:00-8:31 p.m. – 7.5 million and 1.3/5 in AD18-49):

At 8:00 p.m., “Last Man Standing” ranked No. 1 in its half-hour for its 3rd straight original in Adults 18-49 (1.3/5). Up over its last original 2 weeks ago in Total Viewers (+9%) and holding steady in Adults 18-49, “LMS” marked its 2nd-most-watched telecast this season.

 

“Cristela” (8:31-9:00 p.m. – 5.7 million and 1.0/4 in AD18-49):

At 8:30 p.m., “Cristela” dominated NBC’s “Constantine” by 2.6 million Total Viewers (5.7 million vs. 3.1 million) and 25% in Adults 18-49 (1.0/4 vs. 0.8/3). Like its lead-in, the ABC freshman comedy built on its most recent original in Total Viewers (+12%).

 

“Shark Tank” (9:00-10:01 p.m. – 7.9 million and 1.9/7 in AD18-49):

Shooting up from its Adult 18-49 lead-in at 9:00 p.m. (+90%), ABC’s “Shark Tank” outpaced its closest competition in the hour by 27% (1.9/7 vs. 1.5/5 – CBS’ “Hawaii Five-0”). Coming off the highs set on its last original 2 weeks ago (series high in Viewers and season high in AD18-49), “Shark Tank” drew its 2nd-largest overall audience this season.

“20/20” (10:01-11:00 p.m. – 6.0 million and 1.5/5 in AD18-49):

In the 10:00 p.m. hour, ABC’s “20/20” ranked No. 1 in Adults 18-49 (1.5/5), beating CBS’ “Blue Bloods” by 15% (1.3/5) and NBC’s “Dateline” by 25% (1.2/4). “20/20” also defeated “Dateline” by wide margins in Total Viewers (+33% – 6.0 million vs. 4.5 million) and Adults 25-54 (+31% – 2.1/6 vs. 1.6/5).

·         Spiking week to week in Total Viewers (+25%), Adults 25-54 (+40%) and Adults 18-49 (+36%), the ABC newsmagazine delivered 10-week highs on both key Adult measures – since 11/21/14.

Saturday

“20/20-Saturday” (10:00-11:00 p.m. – 3.1 million and 0.7/2 in AD18-49):

ABC’s “20/20-Saturday” grew for its 2nd straight original telecast to hit 5-week highs (since 12/27/14) in Total Viewers (+11% – 3.1 million vs. 2.8 million), Adults 18-49 (+17% – 0.7/2 vs. 0.6/2) and Adults 25-54 (+11% – 1.0/3 vs. 0.9/2).

 

WEEK NO. 19:   ADULTS 18-49            TOTAL VIEWERS

   No.1   NBC 7.5      No.1 NBC    22,530,000

              No.2   ABC 1.4      No.2 CBS     8,050,000

              No.2   FOX 1.4      No.3 ABC     5,240,000

              No.4   CBS 1.3      No.4 FOX     4,460,000

              No.5   CW  0.7      No.5 CW      1,830,000

 

 

 

Source: The Nielsen Company, National, Live+ Same Day Program Ratings for week of 01/26/15.

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

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