Agent Carter February 3 2015

via press release:


ABC Surges to an 11-Week High with 8 of the Top 20 Shows in Adults 18-49


For the 2nd Straight Week, ABC Wins Monday with “The Bachelor” at No. 1


Up for the 3rd Week Running, “The Bachelor” Scores New Seasons Highs


“Marvel’s Agent Carter” Holds Steady and Beats Out Fox’s and NBC’s Comedies


 “Forever” Earns Strong Year-to-Year Time-Slot Gains in Viewers and Young Adults


“The Middle” Matches its 2nd-Highest Rating This Season in Adults 18-49  


“Fresh Off the Boat” Debuts as the Season’s No. 2 New Comedy in Adults 18-49  


ABC’s “Modern Family” Builds to its Strongest Performance Since November


ABC Wins the First 2 Thursdays of the Feb Sweep for the First Time in 7 Years


“Scandal” is Up by Double Digits from its Comparable Telecast Last Season 


“HTGAWM” Tops its Combined 10pm Drama Competition for 2nd Straight Week 


ABC is No. 1 for the 5th Consecutive Friday in Adults 18-49, with “Shark Tank”

As the Top-Rated Show Overall and “Last Man Standing” as the No. 1 Scripted Show


ABC Adult 18-49 Weekly Ratings Projections (w/o 02/02/15)

ABC’s weekly Live + Same Day Adult 18-49 average is projected to increase 30% to a 2.2 rating in Live + 3 Day and build 38% to a 23 rating in Live + 7 Day.


Week No. 20 (Live + Same Day)

Surging 21% to an 11-week high in Adults 18-49 (1.7/5), ABC earned second during the week (w/o 2/2/15) to CBS with the Grammys, beating 3rd place Fox by 13% (1.5/5) and 4th place NBC by 42% (1.2/4). For the 2nd week in a row, ABC won Monday, Thursday and Friday nightsThe Net aired 8 of the Top 20 TV programs in Adults 18-49, including each of its Wednesday comedies and Thursday dramas: “Modern Family” – No. 5, “Scandal” – No. 7, “HTGAWM” – No. 10, “Fresh Off the Boat” and “The Bachelor” (season-high) tied at No. 12, “Grey’s” and “Fresh Off the Boat – SP-2/4” tied at No. 17 and “The Middle” – No. 20.

·       Up for the 2nd consecutive week in Total Viewers (+15%) and Adults 18-49 (+21%), ABC earned its biggest audience since December and top young adult number since November – since w/o 12/1/14 and w/o 11/17/14, respectively.

·       The Net was up year to year for the 2nd week in Total Viewers (+25%) and Adults 18-49 (+31%). On average season to date, ABC is increasing its overall audience (+3% – 7.7 million vs. 7.5 million) and is the only major net steady in Adults 18-49 (2.1/7).  CBS (-4%), NBC (-3%) and Fox (-28%) are each down this season in Adults 18-49.



With “The Bachelor” and “Castle,” ABC won Monday for the 2nd week in a row in Adults 18-49, leading runner-up CBS and NBC by 17% (2.1/6 vs. 1.8/5). Also for the 2nd week in a row, ABC’s “The Bachelor” was Monday’s highest-rated TV show in Adults 18-49, ranking No. 1 in each of its half-hours. 


“The Bachelor” (8:00-10:01 p.m. – 8.5 million and 2.5/7 in AD18-49):

From 8:00-10:01 p.m., ABC’s “The Bachelor” outdelivered NBC’s “Celebrity Apprentice” head to head by double digits in Total Viewers (+21% – 8.5 million vs. 7.0 million) and Adults 18-49 (+19% – 2.5/7 vs. 2.1/6).  “The Bachelor” was up for the 3rd straight week in Total Viewers (+6% – 8.5 million vs. 8.0 million) and Adults 18-49 (+9% – 2.5/7 vs. 2.3/6) to score new season highs on both counts.


·       In addition to winning the night in Adults 18-49, “The Bachelor” was Monday’s No. 1 TV series for the 5th time in as many weeks in Adults 18-34 and key Women (W18-34/W18-49).


“Castle” (10:01-11:00 p.m. – 7.4 million and 1.4/4 in AD18-49):

At 10:00 p.m., ABC’s “Castle” defeated NBC’s “State of Affairs” by 2.7 million viewers (7.4 million vs. 4.7 million) and by 27% in Adults 18-49 (1.4/4 vs. 1.1/3).


·       Based on the most recent round of Live + 7 Day ratings (w/o 1/12/15), ABC’s “Castle” recorded a series-best 85% jump in Adults 18-49 from L+SD to L+7 (going from a 1.3 rating to a 2.4 rating).


ABC earned second place on Tuesday to CBS’ original drama lineup in Total Viewers (5.2 million) and Adults 18-49 (1.4/4-tie).


“Shark Tank” (8:00-9:00 p.m. – 7.1 million and 1.9/6 in AD18-49)

From 8:00-9:00 p.m., ABC’s special “Shark Tank” ranked a strong No. 2 in Total Viewers (7.1 million) and Adults 18-49 (1.9/6) to CBS’ “NCIS,” beating Fox’s “MasterChef Junior” (5.0 million and 1.6/5) and NBC’s back-to-back episodes of “Parks & Recreation” (2.7 million and 0.9/3). 


·       The ABC unscripted series was up 6% from its most recent original in the time slot (on 1/13/15) in Adults 18-49.


“Marvel’s Agent Carter” (9:00-10:00 p.m. – 4.2 million and 1.3/4 in AD18-49):

At 9:00 p.m., ABC’s “Marvel’s Agent Carter” held steady week to week among Adults 18-49 (1.3/4), earning second in the hour over original comedies on NBC (“Marry Me”/”About a Boy” = 0.8/3) and Fox (“New Girl”/”The Mindy Project” = 1.2/4). The new ABC drama also took second in the hour with Total Viewers (4.2 million).


·       On average in the Live + 7 Day numbers, ABC’s “Marvel’s Agent Carter” delivers a 2.8 Adult 18-49 rating (up +1.0 rating points or +56% from L+SD) and 9.3 million Total Viewers (up +3.0 million viewers or +48% from L+SD).


“Forever” (10:00-11:00 p.m. – 4.4 million and 0.9/3 in AD18-49):

At 10:00 p.m., ABC’s “Forever” returned to original for the first time in 3 weeks with strong year-to-year time-period increases, boosting its slot from the year-ago night by 42% in Total Viewers and by 29% in Adults 18-49 (“Killer Women” = 3.1 million and 0.7/2 on 2/4/14). On average season to date, the freshman ABC drama is improving the Tuesday 10:00 p.m. hour by wide margins in Total Viewers (+85%) and Adults 18-49 (+80%) over regular programming during the comparable weeks last season.


·       In the most recent round of Live + 7 Day ratings (w/o 1/12/15), “Forever” doubled its Live + Same Day Adult 18-49 number (+100%) for the 3rd time during its freshman season.


With the return of its 8:00-10:00 p.m. comedies to originals (including the “Fresh Off the Boat” debut) and “Nashville’s” first airing in 2 months (since 12/10/14), ABC ran a strong second on Wednesday in Adults 18-49 (2.2/7) to Fox with originals of “Idol” and “Empire,” dominating original drama lineups on CBS by 47% (1.5/5) and NBC by 69% (1.3/4).  


·       The Net was up by double digits from the year-ago February Sweep Wednesday in Total Viewers (+11% – 7.3 million vs. 6.6 million) and Adults 18-49 (+16% – 2.2/7 vs. 1.9/5). In Adults 18-49, ABC marked its best Wednesday with series programming in 11 weeks – since 11/19/14.


“The Middle” (8:00-8:30 p.m. – 8.3 million and 2.2/8 in AD18-49):

At 8:00 p.m. against “Idol,” “The Middle” was the top-scripted show in its slot with young adults. The ABC comedy built on its most recent original 3 weeks ago (on 1/14/15) in Total Viewers (+6% – 8.3 million vs. 7.8 million) and held steady in Adults 18-49 (2.2/8), matching its 2nd-highest young adult rating this season.


“Fresh Off the Boat” (8:30-9:00 p.m. – 7.9 million and 2.5/8 in AD18-49):

At 8:30 p.m., ABC’s series debut of “Fresh Off the Boat” built on its Adult 18-49 lead-in (+14%) and was also the No. 1 scripted show in its slot (2.5/8)ABC now claims the season’s Top 2 comedy debuts. “Fresh Off the Boat” opened as the season’s No. 2 new comedy in Adults 18-49, behind only ABC’s “black-ish” coming out of “Modern Family” and topping NBC’s “The Voice”-led debut of “Marry Me.” 


“Modern Family” (9:00-9:31 p.m. – 9.9 million and 3.4/10 in AD18-49):

At 9:00 p.m. opposite “Empire,” ABC’s “Modern Family” was up from its last original in Total Viewers (+5% – 9.9 million vs. 9.4 million) and Adults 18-49 (+13% – 3.4/10 vs. 3.0/9), posting its strongest results since November – since 11/19/14. Season to date, “Modern Family” is up in viewers (+2%) and steady in young adults.


“Fresh Off the Boat-SP” (9:31-10:00 p.m. – 7.5 million and 2.3/7 in AD18-49):

Despite increased competition in the 9:30 p.m. half-hour from “Empire,” a second episode of “Fresh Off the Boat” was on par with its premiere numbers in Total Viewers (7.5 million) and Adults 18-49 (2.3/7).  “Fresh Off the Boat” greatly improved the half-hour for ABC year to year, topping the year-ago telecast of “Super Fun Night” (on 2/5/14) by 63% in Total Viewers (7.5 million vs. 4.6 million) and by 53% in Adults 18-49 (2.3/7 vs. 1.5/4). 


“Nashville” (10:00-11:00 p.m. – 5.1 million and 1.3/4 in AD18-49): 

During the 10 o’clock hour on its first telecast in 2 months, ABC’s “Nashville” tied CBS’ “Stalker” in Adults 18-49 (1.3/4). The ABC drama held steady with its year-ago telecast (5.2 million and 1.3/4 on 2/5/14) in Total Viewers and Adults 18-49.


ABC won its 2nd-straight Thursday of the February Sweep in Adults 18-49 (2.7/9), beating CBS by 13% (2.4/8 = 8:00-10:00 p.m. comedies/”Elementary”), Fox by 59% (1.7/5 = “American Idol”/”Backstrom”) and NBC by 80% (1.5/5 = “The Blacklist” premiere/”Allegiance” series debut). In fact, it was the first time in 7 years for the Net to win the first 2 Thursdays of the February Sweep – since 2008.


·       ABC’s “Scandal” and “How to Get Away with Murder,” which dominated NBC’s “Blacklist” and “Allegiance,” stood as Thursday’s Top 2 dramas in Adults 18-49. Despite facing increased competition week to week from NBC’s Thursday premieres, ABC’s TGIT lineup held 84% of its big return delivery last week in Adults 18-49 (2.7/9 vs. 3.2/10), which was a best-since-premiere performance on the night. 


·       The Net was up from the year-ago February Sweep Thursday by 170% in Adults 18-49 (1.0/3 on 2/6/14).  


·       ABC was the most social network on Thursday for the 2nd week running with “Scandal” at No. 1 (343,680 tweets), “HTGAWM” at No. 2 (77,329 tweets) and “Grey’s” at No. 3 (66,173 tweets).


“Grey’s Anatomy” (8:00-9:00 p.m. – 8.0 million and 2.3/7 in AD18-49):  

At 8:00 p.m. opposite “Big Bang” and “American Idol,” ABC’s “Grey’s Anatomy” won its hour by 30% over its closest competition among Women 18-34 (3.0/12 vs. 2.3/9 – CBS) and virtually tied “Idol” in Adults 18-49 (2.3/7 vs. 2.4/8). 


“Scandal” (9:00-10:00 p.m. – 9.6 million and 3.2/10 in AD18-49):  

At 9:00 p.m., ABC’s “Scandal” (3.2/10) jumped up to No. 1 in Adults 18-49, besting NBC’s time-slot premiere of “The Blacklist” by 33% (2.4/7), CBS’ comedies by 52% (“Two and a Half Men”/”Big Bang-R” = 2.1/6) and Fox’s “Backstrom” by 220% (1.0/3).  


·       “Scandal” was up by double digits from its comparable 2nd telecast after its mid-season return last year (8.5 million and 2.8/8 on 3/6/14) in Total Viewers (+13%) and Adults 18-49 (+14%).


“How to Get Away with Murder” (10:00-11:00 p.m. – 8.3 million and 2.7/9 in AD18-49):  

From 10:00-11:00 p.m., ABC’s “How to Get Away with Murder” (2.7/9) overshadowed its hour in Adults 18-49, eclipsing its CBS (+80% – Elementary = 1.5/5) and NBC (+145% – Allegiance debut = 1.1/3) drama competition. In fact for the 2nd week in a row, “HTGAWM” beat its combined drama competition in Adults 18-49 (+4%). The freshman drama was also the most-watched TV show overall in the slot for its 6th straight original telecast


ABC won its 2nd straight Friday of the February Sweep in Adults 18-49 (1.4/5), holding the No. 1 position on the night for the 5th week running. The Net was up sharply from the year-ago night (4.7 million and 1.1/3 on 2/7/14) in Total Viewers (+38%) and Adults 18-49 (+27%).

·       “Shark Tank” was Friday’s No. 1 TV show in Adults 18-49 (2.0/7), rising to the night’s top series position for its 15th straight original broadcast this season.

·       ABC’s “20/20” continued as Friday’s No. 1 newsmagazine in Total Viewers and key Adults (AD18-49/AD25-54), beating out NBC’s “Dateline” head to head at 10:00 p.m.


“Last Man Standing” (8:00-8:31 p.m. – 7.2 million and 1.3/5 in AD18-49):  

At 8:00 p.m., “Last Man Standing” ranked No. 1 in its half-hour for its 4th straight first-run airing in Adults 18-49 (1.3/5) and tied both CBS’ “Hawaii Five-0” (at 9:00 p.m.) and “Blue Bloods” (at 10:00 p.m.) as Friday’s top-rated scripted program. “LMS” held steady week to week in Adults 18-49.


“Cristela” (8:31-9:00 p.m. – 5.5 million and 1.0/4 in AD18-49):

Standing as the 2nd-most-watched TV show at 8:30 p.m., ABC’s “Cristela” (5.5 million and 1.0/4) paced well ahead of both NBC’s “Constantine” (2.8 million and 0.8/3) and Fox’s “World’s Funniest Fails” (2.7 million and 0.8/3). The ABC freshman comedy held even week to week in Adults 18-49.




“Shark Tank” (9:00-10:01 p.m. – 7.7 million and 2.0/7 in AD18-49):

Building 100% on its Adult 18-49 lead-in at 9:00 p.m., ABC’s “Shark Tank” continued to dominate its hour with a 54% advantage over CBS’ “Hawaii Five-0” (2.0/7 vs. 1.3/4). “Shark Tank” was up week to week with young adults (+5%).

“20/20” (10:01-11 p.m. – 5.4 million and 1.2/4 in AD18-49)





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In the 10:00 p.m. hour, ABC’s20/20” beat NBC’s “Dateline” by 20% in Total Viewers (5.4 million vs. 4.5 million), by 9% in Adults 18-49 (1.2/4 vs. 1.1/4) and by 13% in Adults 25-54 (1.7/5 vs. 1.5/4).

Posted by:TV BTN

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