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via press release:

 

ABC Thursday Prime (8-11pm – 6.5 million and 1.8/6 in AD18-49):  ABC ranked #1 on Thursday in Adults 18-49 (1.8/6), tying a Big Bang finale-led CBS, while beating Fox by 64% (1.1/4) and doubling NBC (+100% – 0.9/3).  ABC was the #1 broadcaster in Adults 18-49 for the 3rd consecutive Thursday of the 2015 May Sweep.  The Net built from the year-ago May Sweep Thursday by double digits (5.3 million and 1.4/4 on 5/8/14) in Total Viewers (+24%) and Adults 18-49 (+29%).

                                                                                                                                                                                          

ABC’s Grey’s Anatomy (2.2/8) and Scandal (2.2/7) tied as Thursday’s #1 drama in Adults 18-49, while ranking as the night’s #2 TV show, behind only CBS’ The Big Bang Theory finale. In addition, Grey’s and Scandal tied Thursday’s #1 TV show overall with Women 18-34, outdelivering Big Bang Theory.  Scandal was also the most social TV series last night (99,290 tweets).

 

Grey’s Anatomy (8-9pm – 7.9 million and 2.2/8 in AD18-49):  At 8pm against The Big Bang Theory season ender and The Odd Couple, ABC’s Grey’s Anatomy took a strong second over Fox’s Bones in Total Viewers (+68% – 7.9 million vs. 4.7 million) and Adults 18-49 (+100% – 2.2/8 vs. 1.1/4).   

 

Scandal (9-10pm – 7.4 million and 2.2/7 in AD18-49): At 9pm, ABC’s Scandal returned from the prior week’s preemption to dominate its hour among Adults 18-49 (2.2/7), winning by strong double digits over CBS’ comedies (+47% – 1.5/5) and NBC’s The Blacklist (+57% – 1.4/5), while doubling Fox’s Bones (+100% – 1.1/4). Scandal also drew a larger overall audience than NBC’s The Blacklist (7.4 million vs. 6.7 million).  The ABC drama was steady with its last telecast two weeks ago in Adults 18-49 (2.3/7 on 4/23/15).  Season to date, Scandal is up in both Total Viewers (+6% – 12.7 million vs. 12.0 million) and Adults 18-49 (+5% – 4.4/13 vs. 4.3/13), tracking as its best season yet.

 

American Crime (10-11pm – 4.3 million and 1.0/3 in AD18-49):  At 10pm, ABC freshman American Crime grew 11% week to week to a 3-week high (since 4/16/15) in Adults 18-49 and nearly caught CBS’ Elementary for the lead (1.0/3 vs. 1.1/4).  The new show also spiked 19% week to week in Total Viewers (4.3 million vs. 3.6 million) to a 3-week high.

 

 

The ABC freshman drama is also delivering increasing TV playback.  In the most recent week of L+7 data (w/o 4/12/15), American Crime scored a series best in playback among Adults 18-49, with a 60% jump over its L+SD rating (1.6 vs. 1.0). On average season to date in the Live + 7 Day ratings, American Crime gains 46% in Adults 18-49 from its L+SD number and adds another 2.2 million viewers to its next-day tally.

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

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