1454621_10155324652880647_5089956798536539343_n

via press release:

Thursday (02/12/15) – ABC Total Viewer and Adult 18-49 Projections

Grey’s Anatomy: Live + 3 = 12.0 million/3.3 rating and Live + 7 = 13.0 million/3.6 rating

Scandal: Live + 3 = 13.5 million/4.4 rating and Live + 7 = 14.1 million/4.6 rating

HTGAWM: Live + 3 = 13.7 million/4.3 rating and Live + 7 = 14.7 million/4.6 rating

 

Live + Same Day Results:

 

ABC Thursday Prime (8-11pm – 8.5 million and 2.7/9 in AD18-49):  ABC led its 3rd consecutive Thursday of the February Sweep in Adults 18-49 (2.7/9), outdelivering CBS by 50% (1.8/6), Fox by 50% (1.8/6) and NBC with the highly-promoted debut of The Slap by 125% (1.2/4).  The last time ABC won the first 3 Thursdays of the February Sweep was in 2008.

 

ABC’s Scandal, How to Get Away with Murder and Grey’s (tied w/Idol) ranked as Thursday’s Top 3 TV shows in Adults 18-49.  At 9pm and 10pm in Adults 18-49, both ABC dramas sharply increased their winning advantages week to week over NBC’s The Blacklist (+82% vs. +33% last week) and Allegiance (+286% vs. +145% last week).  In addition at 8pm, Grey’s more than doubled NBC’s debut of The Slap in Adults 18-49 (+109%).

 

Please Note: Both Grey’s and Scandal adjusted up by 1-tenth last week from the Fast Affiliate to National ratings in Adults 18-49. 

 

Grey’s Anatomy (8-9pm – 7.7 million and 2.3/8 in AD18-49):  At 8pm, ABC’s Grey’s Anatomy ranked #1 in its hour in Adults 18-49 (2.3/8 – tied w/Idol), while towering over NBC’s The Slap debut by 51% in Total Viewers (7.7 million vs. 5.1 million) and by 109% in Adults 18-49 (2.3/8 vs. 1.1/4).  Grey’s held steady week to week in Adults 18-49.

 

Scandal (9-10pm – 9.3 million and 3.1/10 in AD18-49):  At 9pm, ABC’s Scandal (3.1/10) was a dominant #1 in Adults 18-49, leading CBS’ comedies by 63% (Two and a Half Men/Big Bang-R = 1.9/6), NBC’s The Blacklist by 82% (1.7/5), and Fox’s Backstrom by 138% (1.3/4). Scandal was even with its week-ago Fast Affiliate Adults 18-49 rating.

 

For the 3rd week in a row, Scandal topped its comparable telecast last year after its mid-season return (8.2 million and 2.8/8 on 3/13/14) in Total Viewers (+13%) and Adults 18-49 (+11%).

 

 

How to Get Away with Murder (10-11pm – 8.4 million and 2.7/9 in AD18-49):  From 10-11pm, ABC’s How to Get Away with Murder (2.7/9) won its hour by enormous margins in Adults 18-49, besting its CBS (+93% – Elementary = 1.4/5) and NBC (+286% – Allegiance = 0.7/2) drama competition.  In fact for the 3rd week running, HTGAWM bettered its combined drama competition in Adults 18-49 (+29%).  The freshman drama was also the most-watched TV show overall in the slot for its 7th straight first-run airing.  Murder was up week to week in Total Viewers and steady in Adults 18-49.

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

blog comments powered by Disqus