via press release:
Thursday (02/27/15) – ABC Total Viewer and Adult 18-49 Projections
Grey’s Anatomy: Live + 3 = 11.6 million/3.3 rating and Live + 7 = 12.6 million/3.5 rating
HTGAWM: Live + 3 = 14.6 million/4.5 rating and Live + 7 = 15.6 million/4.8 rating
Live + Same Day Results:
ABC Thursday Prime (8-11pm – 8.5 million and 2.6/8 in AD18-49): Coming off its strong February Sweep victory on the night, ABC won its 5th straight Thursday in Adults 18-49 (2.6/8), leading runner-up CBS by 18% (2.2/7), 3rd-place Fox by 73% (1.5/5) and 4th-place NBC by 136% (1.1/4).
ABC’s 2-hour season finale of How to Get Away with Murder and Grey’s Anatomy finished as Thursday’s Top 2 dramas in Adults 18-49. Murder was also the night’s #2 TV show, behind only CBS’ Big Bang Theory (tied w/lead-out The Odd Couple).
On average season to date, ABC’s Thursday delivery is up by double digits in Total Viewers (+22%) and Adults 18-49 (+21%), marking a 5-year high in viewers and a 4-year high in young adults – since the 2009-10 and 2010-11 seasons, respectively.
Grey’s Anatomy (8-9pm – 7.5 million and 2.2/7 in AD18-49): At 8pm against The Big Bang Theory and The Odd Couple, ABC’s Grey’s Anatomy beat Fox’s American Idol for the 2nd week in a row in Adults 18-49 (+5% – 2.2/7 vs. 2.1/7). Also in the hour, Grey’s once again more than doubled NBC’s The Slap in viewers (+108% – 7.5 million vs. 3.6 million) and more than tripled it in Adults 18-49 (+214% – 2.2/7 vs. 0.7/2).
How to Get Away with Murder (9-11pm – 9.0 million and 2.8/9 in AD18-49): Building on its lead-in at 9pm and building from its first hour to second hour, ABC’s season finale of How to Get Away with Murder dominated its 2-hour time period, leading its nearest competition (CBS) by 43% in Total Viewers (9.0 million vs. 6.3 million) and by 87% in Adults 18-49 (2.8/9 vs. 1.5/5). In fact in its regular 10pm time period, the ABC freshman series beat its combined CBS and NBC competition in the hour for the 5th straight week for in the key sales demo (+61% – 2.9/9 vs. 1.8/6).
Despite not having Scandal as a lead-in, How to Get Away with Murder was up for the 3rd week in Total Viewers (9.0 million vs. 8.9 million) and was steady with last week’s Fast Affiliate Adult 18-49 number (2.8/9), marking its most-watched telecast since its mid-season return in January – since 1/29/15. The show was up week to week in the 10p hour with Adults 18-49 (2.9/9 vs. 2.8/9 – Fast Affiliate vs. Fast Affiliate).
The season finale of HTGAWM was the most social series on broadcast Thursday with 269,193 tweets, up 91% week to week. Overall, the show delivered 2 million tweets during its freshman season making it ABC’s second most social series to Scandal.