Shark Tank February 20 2015

via press note:

ABC Friday Prime (8-11pm – 7.1 million and 1.6/5 in AD18-49):  ABC won each Friday of the February Sweep in Adults 18-49 (1.6/5) for the first time in 20 years (since 1995), holding the top position on the night for the 7th week running

 

·         Shark Tank was Friday’s dominant #1 TV show in Adults 18-49 (2.2/7), ranking as the night’s top-rated series for its 17th straight original broadcast this season. Growing week to week in Total Viewers (+9% – 8.4 million vs. 7.7 million) and Adults 18-49 (+22% – 2.2/7 vs. 1.8/6), Shark Tank drew the series’ 2nd-largest-ever audience and equaled a season high with young adults.

 

 

·         ABC’s 20/20 ranked #1 in the 10pm hour and finished as the #2 TV show of the night in Adults 18-49 (1.6/5) and Adults 25-54 (2.3/7), behind only Shark Tank.   The ABC newsmagazine jumped more than 30% week to week in Total Viewers (+31% – 7.1 million vs. 5.4 million), Adults 18-49 (+33% – 1.6/5 vs. 1.2/4) and Adults 25-54 (+35% – 2.3/7 vs. 1.7/5) to deliver season highs in viewers and the key news demo (tie), as well as a 12-week high in young adults – since 11/28/14.  In fact, 20/20 marked its most-watched telecast overall since early May – since 5/2/14.

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

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