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via press release:

ABC Wins the Week in Adults 18-49 with 7 of the Top 15 TV Shows

And Delivers its Strongest Non-Oscar Performance in 5 Months

 

ABC is Monday’s Most-Watched Network with “DWTS” as the No. 1 TV Show

 

“Castle” Ranks No. 1 in Adults 18-49, Adults 25-54 and Key Women Demos

 

In L3 Adults 18-49, ABC’s “Fresh Off the Boat” Finale Jumps 11% to a 6-Week High

 

“Repeat After Me” Finale Builds by Double Digits for its Best Results Since March

 

“S.H.I.E.L.D.” is No. 1 Series in its Slot in Adults 18-49 and Ties its Top Rating of 2015

 

ABC’s “Modern Family” Ranks as Wednesday’s No. 1 TV Show in Adults 18-49

 

“black-ish” Returns Up 11% and Wins its 9:30pm Slot Among Adults 18-49

 

“Nashville” Attracts its Biggest Overall Audience in More Than 4 Months  

 

ABC is No. 1 on the Opening Night of the May Sweep for the First Time in 6 Years

 

“Grey’s” Spikes by Double Digits to a Best-Since-Premiere Performance

 

ABC’s “Scandal” Wins its Hour for its 3rd Straight Telecast Among Adults 18-49

 

ABC Beats its Combined Competition on Friday, Scoring the Highest

Non-Sports Adult 18-49 Rating for Any Network on the Night in 12 Years

 

“Shark Tank” is Up by Double Digits in its New 8pm Slot and Dominates its Hour 

 

Diane Sawyer’s Exclusive Bruce Jenner Interview Boosts “20/20” to a 15-Year High

 

ABC Ranks No. 1 on Sunday Night with a 7-Week High in Adults 18-49

 

“AFHV” Wins the 7pm Hour in Adults 18-49 and Scores a 3-Month High

 

“Secrets and Lies” is Up for the 2nd Week to Hit a New Series High in Adults 18-49 

 

ABC Adult 18-49 Weekly Ratings Projections (w/o 4/20/15)

ABC’s weekly Live + Same Day Adult 18-49 average is projected to increase 30% to a 2.5 rating in Live + 3 Day and build 38% to a 2.6 rating in Live + 7 Day.

 

Week No. 31 (Live + Same Day)

Spiking 36% week to week and ranking No. 1 on 3 nights (Thursday, Friday and Sunday), ABC dominated the week in Adults 18-49 (1.9/6 on w/o 4/20/15), beating CBS by 46% (1.3/4), NBC by 58% (1.2/4) and Fox by 90% (1.0/3). Continuing its strong competitive momentum, the Net has now ranked No. 1 (4 times) or No. 2 (7 times) in the key young adult sales demo on 11 of the past 13 weeks – beginning with the final week in January. The Net also won the week in Adults 18-34, Adults 25-54 and across all key Women (W18-34/W18-49/W25-54).

·         Surging by strong double digits week to week in Total Viewers (+21% – 7.4 million vs. 6.1 million) and Adults 18-49 (+36% – 1.9/6 vs. 1.4/5), ABC posted strongest non-Oscar week in 5 months – since w/o 11/17/14.

·         Season to date (31 Weeks – Most Current), ABC is growing in Total Viewers (+5% – 7.9 million vs. 7.5 million) and is the only broadcast net up in Adults 18-49 (+5% – 2.2/7 vs. 2.1/6). In the key young adult sales demo, CBS is flat, NBC is down -11% and Fox is down -20% for the season.

Rankings: ABC aired 7 of the Top 15 TV programs in Adults 18-49, delivering 4 of the Top 10, including the No. 1 show with “20/20: Bruce Jenner – The Interview” and the Top 2 broadcast dramas with “Grey’s” and “Scandal:” “20/20” – No. 1, “Modern Family” – No. 4, “Grey’s Anatomy” – No. 5, “Scandal” – No. 9, while “DWTS,” “The Middle” and “The Goldbergs” tied at No. 11. ABC’s “20/20” was also the week’s most-watched TV program overall, while “Dancing with the Stars” was the top unscripted series for the 6th week running and the No. 3 show overall. 

 

Monday

ABC was Monday’s most-watched TV network (11.8 million) for the 5th time in 6 weeks and ranked No. 2 in Adults 18-49 (1.9/6-tied w/ CBS), beating Fox’s original schedule by 36% in young adults (“Gotham”/”The Following” = 1.4/4). The Net’s “Dancing with the Stars” was the evening’s most-watched TV show overall (13.4 million), finishing as Monday’s No. 1 series for the 6th straight week.

“Dancing with the Stars” (8:00-10:01 p.m. – 13.4 million and 2.1/6 in AD18-49):

From 8:00-10:01 p.m., ABC’s “Dancing with the Stars” outdrew NBC’s “The Voice” by 2.8 million viewers (13.4 million vs. 10.6 million) for the time-slot win and placed No. 2 in the 2-hour slot with young adults (2.1/6-tie) to once again mark its closest Adult 18-49 finish this season with the NBC show (narrowing the gap to 5-tenths vs. 7-tenths the prior week).  Against “Dancing,” “The Voice” hit new season lows in Total Viewers and Adults 18-49.

 

“Castle” (10:01-11:00 p.m. – 8.3 million and 1.4/4 in AD18-49):

During the 10:00 p.m. hour, ABC’s “Castle” returned to original to rank as the No. 1 series in its hour with Adults 18-49 (1.4/4), tying CBS’ “NCIS: LA” and beating NBC’s “The Voice”-led “Night Shift” by 8% (1.3/4).  In addition, “Castle” won the hour among Adults 25-54 and key Women demos (W18-49/W25-54).  The ABC drama was up from its last original in Total Viewers (8.3 million vs. 8.2 million on 3/30/15) and was on par in Adults 18-49 (1.4/4 vs. 1.5/5), drawing its biggest audience since March 16, 2015.

Tuesday

ABC earned second place on Tuesday in Adults 18-49 (1.3/4) among the broadcasters, equaling a 10-week high on the night – since 2/10/15.

 

“Fresh Off the Boat” (8:00-8:30 p.m. – 5.1 million and 1.5/5 in AD18-49):

At 8:00 p.m., ABC’s “Fresh Off the Boat” closed out its season, defeating Fox’s “Hell’s Kitchen” for its 7th consecutive original telecast and by best-yet margins in both Total Viewers (+46% – 5.1 million vs. 3.5 million) and Adults 18-49 (+25% – 1.5/5 vs. 1.2/4). And despite its earlier 8:00 p.m. time period without a network lead-in, ABC’s “Fresh Off the Boat” outdelivered NBC’s “The Voice”-driven “Undateable” by 7% to rank as Tuesday’s No.1 comedy in Live + Same Day Adults 18-49 (1.5/5 vs. 1.4/4). In fact with strong TV playback, the new ABC show finished as Tuesday’s top-rated comedy on each of its 10 original airings on the night in the Live + 3 Day ratings.

·         “Fresh Off the Boat” was up week to week in Total Viewers (+6% – 5.1 million vs. 4.7 million) and held steady in Adults 18-49 (1.5/5), drawing its biggest audience and tying its best young adult number in 6 weeks – since 3/10/15. In addition, the finale spiked in Adults 18-34 (+22% – 8-week high) and Women 18-34 (+17% – matching a series best on the night). The finale spiked 11% week to week in Live + 3 Day Adults 18-49.

 

“Repeat After Me” (8:30-9:00 p.m. – 3.6 million and 1.1/4 in AD18-49)

At 8:30 p.m., ABC’s season finale of “Repeat After Me” grew by double digits week to week in Total Viewers (+16% – 3.6 million vs. 3.1 million) and Adults 18-49 (+10% – 1.1/4 vs. 1.0/3), marking its best results since early March – since 3/3/15 and 3/10/15, respectively.

 

“Marvel’s Agents of S.H.I.E.L.D.” (9:00-10:01 p.m. – 4.4 million and 1.6/5 in AD18-49):

Building on its lead-in at 9:00 p.m. (+45%), ABC’s “Marvel’s Agents of S.H.I.E.L.D.” was the No. 1 series in the hour in Adults 18-49 (1.5/5). The ABC sophomore drama grew week to week in Total Viewers (+10%) and was even in Adults 18-49 (1.6/5), attracting its largest audience since its mid-season return (on 3/3/15) and tying its best young adult number of 2015. In addition, the show jumped 20% in Women 18-34 to hit a best-since-premiere number – since 9/23/14.

·         On average season to date, “S.H.I.E.L.D.” is boosting its time period by 40% in Adults 18-49 (2.8/8 vs. 2.0/5) over the comparable weeks last season.

 

“Forever” (10:00-11:00 p.m. – 4.0 million and 1.0/3 in AD18-49):

At 10:00 p.m., ABC’s “Forever” returned from the prior week’s preemption up 11% in Adults 18-49 (1.0/3 vs. 0.9/3).

·         On average during its freshman season, “Forever” is improving Tuesday’s 10:00 p.m. hour for ABC by 70% in Adults 18-49 (1.7/5 vs. 1.0/3) over the same point last season.

Wednesday

With “Modern Family” returning to original for the first time in 3 weeks, ABC ran in a virtual tie for No. 1 on Wednesday in Adults 18-49 with CBS (1.9/6 vs. 2.0/6), while beating Fox’s prime with a 2-hour “American Idol” by 27% (1.5/5). “Modern Family” was Wednesday’s No. 1 TV show in Adults 18-49, while “black-ish” and “The Goldbergs” tied at No. 3, behind only CBS’ “Survivor.”

·         The Net was up from the year-ago night with an original schedule by 17% in Total Viewers and by 6% in Adults 18-49.

“The Middle” (8:00-8:30 p.m. – 7.8 million and 1.8/7 in AD18-49):

At 8:00 p.m. against “Survivor,” “The Middle” beat “Idol” for the 5th week running in the half-hour among Adults 18-49 (+13% – 1.8/7 vs. 1.6/6). The ABC comedy gained week to week in Total Viewers (+4%), drawing its biggest audience in 7 weeks – since 3/4/15.  

 

·         Season to date, “The Middle” is up in Total Viewers (+4%) and Adults 18-49 (+4%).

 

“The Goldbergs” (8:30-9:00 p.m. – 7.2 million and 2.1/7 in AD18-49):

Building on its Adult 18-49 lead-in at 8:30 p.m. (+17%), “The Goldbergs” outdelivered “Idol” in the slot for its 6th straight original (+31% – 2.1/7 vs. 1.6/5). “The Goldbergs” was up week to week in Total Viewers (+4%) and on par in Adults 18-49, pulling its largest audience in 3 weeks – since 4/1/15.

·         Season to date, the ABC sophomore comedy is pacing well ahead of its year-ago benchmarks in Adults 18-49, growing its half-hour year to year by 44% and up over its own performance on Tuesday at 9:00 p.m. by 17%.

“Modern Family” (9:00-9:31 p.m. – 8.9 million and 3.0/9 in AD18-49):

Spiking 43% from its Adult 18-49 lead-in at 9:00 p.m., ABC’s “Modern Family” won its slot by 43% over its nearest competition (3.0/9 vs. 2.1/6 – CBS’ “Criminal Minds”). “Modern Family” held even with its most recent original telecast in Adults 18-49 (on 4/1/15).

 

“black-ish” (9:31-10:00 p.m. – 6.6 million and 2.1/6 in AD18-49):

In the 9:30 p.m. slot, ABC’s “black-ish” won its half-hour among Adults 18-49 (2.1/6), beating “Criminal Minds” (+5% – 2.0/6) and the final half-hour of “Idol” (+40% – 1.5/5). “black-ish” returned after the prior week’s preemption with gains in both Total Viewers (+8%) and Adults 18-49 (+11%).

·         Season to date, “black-ish” is improving its half-hour by wide margins, boosting the time slot by 3.0 million viewers and by 48% in Adults 18-49 over the same point last year.

“Nashville” (10:00-11:00 p.m. – 5.3 million and 1.3/4 in AD18-49):

During the 10:00 p.m. hour, ABC’s “Nashville” surged 15% week to week in Total Viewers (5.3 million vs. 4.6 million) and grew for the 2nd week in Adults 18-49 (+8% – 1.3/4 vs. 1.2/4), marking its most-watched telecast in more than 4 months – since 12/10/14. “Nashville” ranked No. 1 in its hour among Women 18-49 (tie).

Thursday

ABC ranked No. 1 on Thursday in Adults 18-49 (2.0/7), tying CBS and more than doubling NBC (0.9/3) and Fox (0.9/3). It was the Net’s first time to rank No. 1 on the opening night of the May Sweep in 6 years – since 2009. In addition, it was ABC’s 3rd straight sweep this season to lead the opening night, also winning the first nights of the November 2014 and February 2015 sweeps.

 

·         ABC’s “Grey’s Anatomy” (2.8/10) and “Scandal” (2.3/7) were Thursday’s Top 2 dramas in Adults 18-49, while ranking as the night’s No. 2 and No. 3 TV shows, respectively, behind only CBS’ “The Big Bang Theory.” In addition, the ABC dramas were once again Thursday’s Top 2 TV shows with Women 18-34, outdelivering “Big Bang Theory.” 

 

“Grey’s Anatomy” (8:00-9:00 p.m. – 9.4 million and 2.8/10 in AD18-49):

At 8:00 p.m. against CBS’ top-rated “The Big Bang Theory” and “The Odd Couple,” ABC’s “Grey’s Anatomy” ranked No. 1 in its hour in Adults 18-49 (2.8/10-tie).   

 

·         “Grey’s” spiked by double digits week to week in Total Viewers (+25% – 9.5 million vs. 7.6 million) and Adults 18-49 (+33% – 2.8/10 vs. 2.1/8), drawing its biggest audience and equaling its best young adult number since its season premiere (on 9/25/14). The ABC drama was also up sharply over its year-ago May Sweep telecast in the 9:00 p.m. hour (7.7 million and 2.3/7 on 4/24/14) in viewers (+23%) and young adults (+22%).

“Scandal” (9:00-10:00 p.m. – 7.8 million and 2.3/7 in AD18-49):

In the 9:00 p.m. hour, ABC’s “Scandal” ranked No. 1 for its 3rd consecutive telecast among Adults 18-49 (2.3/7), winning by double digits over CBS’ comedies (+28% – 1.8/6) and NBC’s “The Blacklist” (+53% – 1.5/5) and by triple digits over Fox’s “Backstrom” (+188% – 0.8/3). “Scandal” also outdrew NBC’s “The Blacklist” in Total Viewers (+4% – 7.8 million vs. 7.5 million).

·         The ABC drama was steady with the prior week in Total Viewers (7.8 million vs. 7.9 million) and Adults 18-49 (2.3/7 vs. 2.4/8).

 

“American Crime” (10:00-11:00 p.m. – 4.1 million and 0.9/3 in AD18-49): 

At 10:00 p.m., ABC freshman “American Crime” ranked No. 2 in the hour among the major nets with Adults 18-49 (0.9/3-tie), Adults 18-34 and key Women (W18-34/W18-49).

·         The ABC freshman drama is seeing strong TV playback. On average season to date in the Live + 7 Day ratings, “American Crime” jumps +50% in Adults 18-49 from its L+SD number (gaining 7-tenths) and delivers another +2.4 million viewers to its next-day tally.

 

Friday

FeaturingShark Tank” at 8:00 p.m. and Diane Sawyer’s exclusive interview with Bruce Jenner on “20/20” from 9:00-11:00 p.m., ABC towered over its competition on the first Friday of the May Sweep, leading runner-up CBS by 76% in Total Viewers (14.1 million vs. 8.0 million – CBS) and beating the other nets combined in Adults 18-49 (+28% – 4.1/15 vs. 3.2/11 for CBS, NBC, Fox and CW).  In fact, the Net won all 6 half-hours of the night in Total Viewers and Adults 18-49.  ABC led its 2nd straight evening of the 2015 May Sweep in Adults 18-49 and was No. 1 on Friday for the 3rd week in a row.

·         ABC set Friday season highs with its biggest audience on the night since January 2003 and top young adult number since January 2004 – since college bowl games on 1/3/03 and 1/2/04, respectively.  In addition, it was the strongest non-sports Friday for any net in Adults 18-49 in 12 years – since 4/4/03.

 

“Shark Tank” (8:00-9:00 p.m. – 7.9 million and 1.8/7 in AD18-49): Shifting back an hour into its new time period, ABC’s “Shark Tank” dominated the 8 o’clock hour, leading its nearest competition (CBS’ “The Amazing Race”) by 2.1 million viewers (7.9 million vs. 5.8 million) and by 64% in Adults 18-49 (1.8/7 vs. 1.1/4).  Versus the prior week at 9:00 p.m., “Shark Tank” was up in its new earlier time slot by double digits in Total Viewers (+22%) and Adults 18-49 (+20%).

 

“20/20: Bruce Jenner – The Interview” (9:00-11:00 p.m. – 17.1 million and 5.2/18 in AD18-49): Spiking over its lead-in at 9:00 p.m., ABC’s20/20: Bruce Jenner – The Interview” soared to the top of its 2-hour time period to far and away rank as Friday’s No. 1 TV show in Total Viewers (17.1 million), Adults 18-34 (4.3/17), Adults 18-49 (5.2/18) and Adults 25-54 (6.5/19). 

 

·         “20/20” shot up by triple digits week to week to new season highs and the newsmagazine’s strongest numbers on the night in over 15 years among viewers and key adults (AD18-49/AD25-54) – since 3/17/00.

·         “20/20” was the biggest Friday non-sports broadcast program since 2002 in viewers, 2003 in young adults and since 2005 in the key news demo – since 5/10/02, 4/18/03 and 1/28/05, respectively.

 

·         “20/20” delivered TV’s top non-sports-led newsmagazine telecast in the last decade among Total Viewers, Adults 18-49 and Adults 25-54 – since 12/14/03, 9/27/06 and 5/4/05, respectively. 

·         According to Nielsen Social, “Bruce Jenner – The Interview” drew 972,000 tweets from 403,000 unique authors, ranking as the most social Friday telecast of all time excluding sporting events. Sawyer’s interview with Jenner outperformed the prior record-holder, “ABC’s Megastunts — Highwire Over Niagara Falls – Live!” on 6/15/2012, by 155% in unique authors and by 237% in total tweets.

 

Sunday

ABC ranked No. 1 on Sunday in Adults 18-49 (1.5/5), beating Fox by 15% (1.3/4), CBS by 50% (1.0/3) and NBC by 67% (0.9/3).  ABC was up for the 2nd consecutive week in Adults 18-49 (+7%) to a 7-week high (since 3/8/15), as each of its Sunday series grew or held steady. ABC’s “Once Upon a Time” and “Secrets and Lies” tied as Sunday’s No. 1 broadcast program in Adults 18-49 (1.7/5).

“America’s Funniest Home Videos” (7:00-8:00 p.m. – 6.0 million and 1.5/5 in AD18-49):

In the 7 o’clock hour, ABC’s “America’s Funniest Home Videos” won its time period and grew for the 2nd week in a row with Adults 18-49 (+7% – 1.5/5 vs. 1.4/5), scoring a 3-month high – since 1/25/15.

 

“Once Upon a Time” (8:00-9:00 p.m. – 5.2 million and 1.7/5 in AD18-49):

Growing from its lead-in at 8:00 p.m., ABC’s “Once Upon a Time” won its hour in Adults 18-49 (1.7/5), finishing No. 1 against its regular competition for its 8th straight first-run airing. The ABC drama was steady week to week in Adults 18-49.

“Secrets and Lies” (9:00-10:01 p.m. – 5.8 million and 1.7/5 in AD18-49):

Building on its Total Viewer lead-in for the first time and holding 100% among young adults at 9:00 p.m., ABC’s “Secrets and Lies” was up for the 2nd straight week in Total Viewers (+14% – 5.8 million vs. 5.1 million) and Adults 18-49 (+13% – 1.7/5 vs. 1.5/4), drawing its biggest audience in 7 weeks (since 3/8/15) and hitting a new series high in young adults. From 9:00-10:00 p.m., ABC’s “Secrets and Lies” beat NBC’s “A.D.” for the 2nd straight week, increasing its lead to 55% in Adults 18-49 (1.7/5 vs. 1.1/3) from a 25% advantage the prior week.

 

·         Based on Live + 3 Day data for last Sunday’s telecast (4/19/15), “Secrets and Lies” surged by +0.7 rating points (+47% – 1.5 rating to a 2.2 rating) in Adults 18-49 to tie a series high L3 number.

 

“Revenge” (10:00-11:00 p.m. – 4.5 million and 1.0/3 in AD18-49):

At 10:00 p.m., ABC’s “Revenge” (1.0/3) ranked a dominant No. 1 over its CBS (+43% over “Battle Creek” = 0.7/2) and NBC drama competition (+100% over “American Odyssey” = 0.5/2) in Adults 18-49. “Revenge” surged 15% week to week in Total Viewers (4.5 million vs. 3.9 million) and was steady in Adults 18-49, pulling in its biggest overall audience in 6 weeks – since 3/15/15.

 

WEEK NO. 31:   ADULTS 18-49            TOTAL VIEWERS

   No.1   ABC 1.9      No.1 CBS     8,410,000

              No.2   CBS 1.3      No.2 ABC     7,370,000

              No.3   NBC 1.2      No.3 NBC     5,510,000

              No.4   FOX 1.0      No.4 FOX     3,400,000

              No.5   CW  0.6      No.5 CW      1,600,000

 

 

 

Source: The Nielsen Company, National Live+ Same Day Program Ratings for week of 04/20/15.

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

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