The Goldbergs May 13 2015

via press note:

ABC Wednesday Prime (8-11pm – 6.2 million and 1.8/6 in AD18-49):  ABC won Wednesday in Adults 18-49 (1.8/6), ranking as the #1 broadcaster for the 3rd straight Wednesday of a May Sweep for the first time in 15 years – since May 2000.  Once again delivering 3 of the Top 4 series on the night with Adults 18-49, Modern Family was Wednesday’s #1 TV show for its 6th consecutive original, while black-ish and The Goldbergs ran #3 and #4, respectively, behind only Survivor.   2015 May Sweep Update: ABC has ranked as the #1 broadcaster in Adults 18-49 on 14 of 21 nights so far during the 2015 May Sweep.


·         Season to date, ABC’s Wednesday is up in both Total Viewers (+12%) and Adults 18-49 (+8%) from the same point last year.


The Middle (8-8:30pm – 7.0 million and 1.7/7 in AD18-49):  At 8pm against Survivor, ABC’s season finale of The Middle took second, outdelivering the season finale of Fox’s Idol for the 8th week running in the half-hour among Adults 18-49 (+21% – 1.7/7 vs. 1.4/5) and beat its scripted competition on NBC by 70% (1.0/4 for The Mysteries of Laura).  The Middle was steady week to week.  Please Note: Last year’s finale for The Middle was a 1-hour telecast on the final Wednesday of the season.  On average, The Middle finished up for the season in both Total Viewers (+5% – 8.7 million vs. 8.3 million) and Adults 18-49 (+4% – 2.4/8 vs. 2.3/7).


The Goldbergs (8:30-9pm – 6.7 million and 2.0/7 in AD18-49): Building on its Adult 18-49 lead-in at 8:30pm (+18%), The Goldbergs season closer beat out Idol’s finale in the slot for its 9th consecutive original (+33% – 2.0/7 vs. 1.5/5) and doubled NBC’s The Mysteries of Laura (+100% – 1.0/3).  The show was up over its week-ago Fast Affiliate numbers in Adults 18-49 (+5%) and Adults 18-34 (+9%).  


·         The Goldbergs spiked over its year-ago finale (4.0 million and 1.4/4 on 5/13/14) by 68% in Total Viewers and 43% in Adults 18-49. On average during its sophomore season, The Goldbergs improved its Wednesday half-hour for ABC by 56% in Adults 18-49 (2.8/9 vs. 1.8/5) and was up a sharp 27% from its freshman season average on Tuesday at 9pm (2.8/9 vs. 2.2/6).  


Modern Family (9-9:30pm – 8.1 million and 2.7/9 in AD18-49): Jumping over its Adult 18-49 lead-in at 9pm (+35%), ABC’s Modern Family shot up to win its half-hour by 59% over its closest competition (2.7/9 vs. 1.7/5 – Fox’s American Idol).  Season to date, Modern Family is up 3% in Total Viewers and even in Adults 18-49.


black-ish (9:30-10pm – 6.2 million and 2.1/6 in AD18-49): In the 9:30pm slot, ABC’s black-ish ranked #1 in its half-hour for the 4th week in a row, beating runner-up Fox’s American Idol finale by 17% (2.1/6 vs. 1.8/6).   The freshman comedy was up for the 2nd week in Adults 18-34 (+14%) to equal a 6-month high – since 11/19/14. Season to date, black-ish is improving its half-hour for ABC by 3.0 million viewers (8.6 million vs. 5.6 million) and by 43% in Adults 18-49 (3.0/9 vs. 2.1/6) over the comparable weeks last year. black-ish is the 2014-15 season’s #1 new comedy in Adults 18-49. 



Nashville (10-11pm – 4.7 million and 1.3/4 in AD18-49):  During the 10pm hour, Nashville’s season finale beat CBS’ season finale of CSI: Cyber in Adults 18-49 (+8% – 1.3/4 vs. 1.2/4). The ABC drama held was up 8% over its week-ago Fast Affiliate Adult 18-49 rating and gained 13% in Adults 18-34 to a 10-week high on the latter measure – since 3/4/15. The ABC drama was steady with its year-ago finale in Adults 18-49.  On average for the season, Nashville finished up 7% in Total Viewers and held even in Adults 18-49

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

blog comments powered by Disqus