The Middle April 29 2015

via press note:

ABC Wednesday Prime (8-11pm – 6.2 million and 1.9/7 in AD18-49):  ABC won Wednesday by double digits in Adults 18-49 (1.9/7), leading CBS by 12% (1.7/6), Fox’s prime with a 2-hour American Idol by 19% (1.6/5) and NBC with its Chicago PD/L&O: SVU crossovers by 27% (1.5/5). Delivering 4 of the Top 5 shows on the night, Modern Family was Wednesday’s #1 TV show for its 4th straight original with Adults 18-49, The Goldbergs was the #2 show (tied w/Survivor), while The Middle and black-ish tied for #4 on the night. 


·         The Net spiked from the year-ago night with an all-original schedule (5.7 million and 1.6/5 on 4/30/14) by 9% in Total Viewers and by 19% in Adults 18-49, as each of its Wednesday programs were up year to year in their time periods with young adults. In fact season to date, ABC’s Wednesday is growing in both Total Viewers (+10%) and Adults 18-49 (+8%).


The Middle (8-8:30pm – 7.3 million and 2.0/8 in AD18-49):  At 8pm, The Middle built week to week by 11% in Adults 18-49 (2.0/8 vs. 1.8/7) to match an 8-week high – since 3/4/15.  Season to date, The Middle is gaining Total Viewers (+4%) and Adults 18-49 (+4%) over the same point last year.


The Goldbergs (8:30-9pm – 6.7 million and 2.1/7 in AD18-49): Building on its Adult 18-49 lead-in at 8:30pm, The Goldbergs held even week to week (2.1/7).  Season to date, the ABC sophomore comedy is surpassing its year-ago benchmarks in Adults 18-49, improving its half-hour year to year by 50% and building on its own performance on Tuesday at 9pm by 17%


Modern Family (9-9:30pm – 7.9 million and 2.9/9 in AD18-49): Growing 38% from its Adult 18-49 lead-in at 9pm, ABC’s Modern Family led its half-hour by 61% and held even with its week-ago Fast Affiliate rating (2.9/9).  The ABC comedy was up over its year-ago telecast by 4% in Adults 18-49.


black-ish (9:30-10pm – 6.0 million and 2.0/6 in AD18-49): In the 9:30pm slot, ABC’s black-ish was #1 in its half-hour for the 2nd week in a row, beating runner-up NBC’s Chicago PD by 11% (2.0/6 vs. 1.8/6). The show was on par week to week in Adults 18-49 (2.0/6 vs. 2.1/6).  Season to date, black-ish its boosting its half-hour for ABC by 3.0 million viewers and by 48% in Adults 18-49 over the comparable weeks last year. 



Nashville (10-11pm – 4.8 million and 1.3/4 in AD18-49):  During the 10pm hour, ABC’s Nashville held steady in Adults 18-49 (1.3/4) to equal a 2-month high – since 3/4/15. The ABC drama was also up over its year-ago telecast by 8% in Adults 18-49.  From 10-11pm, Nashville beat CBS’ CSI: Cyber by 8% in Adults 18-49 (1.3/4 vs. 1.2/4).

Posted by:TV By The Numbers

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