abc_david_muir_thg_120223_wblog

via press release:

“WORLD NEWS TONIGHT WITH DAVID MUIR” WINS THE MAY 2015 SWEEP FOR THE FIRST TIME IN 8 YEARS – IN ADULTS 25-54 AND ADULTS 18-49

 

“World News Tonight” Wins 3 of the Past 4 Sweeps Among Adults 25-54: May 2015, November 2014 (First in 18 Years) and July 2014 (First in 7 Years)

 

“World News Tonight” Slashes Total Viewer Margin with “NBC Nightly News” by -96% Compared to Year Ago Sweep

 

“World News Tonight” is Averaging Nearly a Half Million More Viewers Every Night Season to Season

 

 

May 2015 Sweep

 

“ABC World News with David Muir” won the 2015 May Sweep in Adults 25-54 (1.826 million) and Adults 18-49 (1.257 million), based on Most Current Data from Nielsen Media Research.  “World News Tonight’s” win represented its first May sweeps victory in both measures in 8 years – since May 2007.  In fact, looking at all sweeps, the ABC evening newscast has won 3 of the last 4 sweeps periods in Adults 25-54 – May 2015, November 2014 (first in 18 years) and July 2014 (first in 7 years) – and turned in its first Adults 18-49 sweeps win in nearly 8 years – since July 2007.

 

“World News Tonight” led NBC’s “Nightly News” (1.766 million and 1.244 million, respectively) by 60,000 Adults 25-54 and 13,000 Adults 18-49, posting its largest Adults 25-54 sweep advantage in nearly 8 years – since July 2007. 

 

In addition, “World News Tonight” slashed its Total Viewer margins with “NBC Nightly News” both from the previous sweep (-91% – 37,000 vs. 393,000 for February 2015) and the year-ago sweep (-96% – 37,000 vs. 1.029 million for May 2014).  The ABC evening newscast turned in its closest overall viewer performance with “Nightly News” during any sweep in nearly 8 years and during a May sweep in 8 years – since July 2008 and May 2008, respectively.

 

“World News Tonight” improved on May 2014 in Total Viewers (+3% – 7.686 million vs. 7.440 million) to score its most-watched May in 4 years – since May 2011.  In addition, “World News Tonight” grew its overall audience the most from the year-ago sweep compared to “CBS Evening News” (+2%) and “NBC Nightly News” (-9%).

 

“World News” led CBS’ “Evening News” by 1.043 million Total Viewers, by 355,000 Adults 25-54 and by 238,000 Adults 18-49 during the May 2015 sweep.

 

Week of May 18, 2015

 

ABC News’ “World News Tonight with David Muir” averaged 7.541 million Total Viewers, 1.747 million Adults 25-54 and 1.203 million Adults 18-49 for the week of May 18, 2015, based on Live +Same Day Data from Nielsen Media Research. 

 

“World News Tonight” slashed its year-to-year margins with “NBC Nightly News” in Total Viewers (-92% – 53,000 vs. 627,000).

 

“World News Tonight” improved on the same week last year in Total Viewers for the 3rd week in a row (+4% – 7.541 million vs. 7.250 million on w/o 5/19/14).  In fact, “World News Tonight” has seen year-to-year Total Viewer gains in 8 of the last 9 weeks. 

 

“World News Tonight” is averaging 473,000 more viewers, season to date, compared to the same time frame last season (8.578 million vs. 8.105 million), while “NBC Nightly News” is posting a 304,000 average loss (8.965 million vs. 9.269 million).  For the 2nd year in a row, “World News Tonight” is improving versus the same point last season in both Total Viewers (+6%) and Adults 25-54 (+1%) “World News Tonight” is averaging its largest overall viewer audience in 7 years and strongest in the key adult news demo in 4 years – since the 2007-08 and the 2010-11 seasons, respectively.  In addition, “World News Tonight” is improving the most in Total Viewers and standing as the only evening newscast to grow in Adults 25-54 compared to “CBS Evening News” (+2%/-3%) and “NBC Nightly News” (-3%/-8%). 

 

Season to date, “World News Tonight” is running neck and neck with “NBC Nightly News” in Adults 25-54, slashing nearly all of its season margin (-98% – 5,000 vs. 210,000) to deliver its closest news demo performance with the NBC program in 7 years – since the 2007-08 season.   In addition, “World News Tonight” cut its season gaps with “NBC Nightly News” by more than half in Total Viewers (-67% – 387,000 vs. 1.164 million) and Adults 18-49 (-65% – 92,000 vs. 263,000) to its closest performances in 7 years in both measures  – since the 2007-08 season.

 

For the week, “World News Tonight” led the “CBS Evening News” by 643,000 million Total Viewers, by 207,000 Adults 25-54 and by 116,000 Adults 18-49.

 

ABC “World News Tonight with David Muir” airs at 6:30 p.m., ET on the ABC Television Network.  Almin Karamehmedovic is the executive producer of the broadcast. Follow David Muir and the “World News Tonight” team online: @DavidMuir; @WNTonight; facebook.com/DavidMuirABCfacebook.com/WorldNewsTonight.

 

EVENING NEWS (May 2015 Sweep)

                 

TOTAL VIEWERS

ADULTS 25-54

ADULTS 18-49

HOUSEHOLDS

ABC WORLD NEWS TONIGHT

7,686,000  

1.5/7; 1,826,000 

1.0/5; 1,257,000   

5.2/11

NBC NIGHTLY NEWS

7,723,000  

1.5/7; 1,766,000 

1.0/5; 1,244,000   

5.1/11

CBS EVENING NEWS

6,643,000  

1.2/6; 1,471,000 

0.8/4; 1,019,000   

4.5/10

 

EVENING NEWS (Week of May 18, 2015)

                 

TOTAL VIEWERS

ADULTS 25-54

ADULTS 18-49

HOUSEHOLDS

ABC WORLD NEWS TONIGHT

7,541,000  

1.5/7; 1,747,000

0.9/5; 1,203,000

5.1/11

NBC NIGHTLY NEWS

7,594,000  

1.5/7; 1,758,000 

1.0/5; 1,256,000   

5.0/11

CBS EVENING NEWS

6,898,000  

1.3/6; 1,540,000 

0.8/4; 1,087,000   

4.6/10

 

 

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 5/18/15, 5/11/15 and 5/19/14.  Most Current: 2014-2015 Season (9/22/14 – 5/24/15) and 2013-2014 Season (9/23/13 – 5/25/14).  Averages based on regular telecasts.  Most Current: May 2015 Sweep (4/23-5/20/15), May 2014 Sweep (4/24-5/21/14) and February 2015 Sweep (1/29-2/25/15).   Sweep periods (November, February, May and July).  NOTE: Due to the digital transition, the 2009 February sweep was 3/5 – 4/1/09.

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

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