via press release:
- Record Audience of 18.8 Million Watched Game 2; Broadcast Peaked with 24.4 Million Viewers
Sunday Night (Fast Affiliate Ratings – 7:00-11:00 p.m.): With continuing coverage of the 2015 NBA Finals (Cleveland-Golden State GM2), ABC took full control of Sunday’s primetime, outdrawing runner-up CBS with the Tony Awards by 7.1 million viewers (13.9 million vs. 6.8 million – CBS) and more than doubling other nets combined in Adults 18-49 (+140% – 5.3/18 vs. 2.2/7 – CBS, NBC and Fox). In fact it was ABC’s 2nd straight night to beat its combined competition with NBA Finals coverage among young adults.
NBA Finals on ABC Game 2 (Fast National Ratings – 8:00 – 11:24 p.m. E.T.): Featuring the Cavaliers at the Warriors, ABC’s 2015 NBA Finals Game 2 was Sunday’s dominant #1 TV program in Total Viewers (18.8 million) and across each of the key Adult demographics: A18-34 (7.1 rating), A18-49 (7.3 rating) and A25-54 (7.6 rating). Building from Game 1 to Game 2, it was the 2nd consecutive broadcast for the 2015 NBA Finals to finish as the #1 TV program of the night. As the opening two games of The Finals went into overtime for the first time ever, Cleveland won the second game by a score of 95-93 to tie the best-of-seven series 1-1. The NBA Finals also stood as Sunday’s most-social TV telecast with 2,988,710 tweets.
The 2015 NBA Finals, currently tied 1-1 between the Golden State Warriors and Cleveland Cavaliers, is the most-watched (18,321,000 viewers P2+) and highest-rated (10.6 U.S. household) ever on ABC through the first two games, according to Fast Nationals from Nielsen.
Last night’s Game 2 delivered 18,795,000 viewers, which was the most-watched NBA Finals Game 2 ever on ABC. It peaked with 24.4 million viewers at 11 p.m. ET. Game 2 was up 26 percent from 14,914,000 viewers for Miami-San Antonio last season.
Additionally, Game 2 delivered a 10.5 U.S. household rating, which is up 19 percent from an 8.8 last year and ranks as the highest-rated NBA Finals Game 2 on ABC in over a decade.
For the 44th consecutive time, the NBA Finals is expected to win the night for ABC across all of television (broadcast and cable) and across all key demos.
· The NBA Finals Game 2 spiked over its year-ago Fast National ratings in Total Viewers (+26% – 18.8 million vs. 14.9 million) and Adults 18-49 (+24% – 7.3 rating vs. 5.9 rating) to deliver the highest-ever Game 2 numbers on ABC (since beginning carriage in 2003).
· On average through two games, the 2015 NBA Finals is up year to year in Total Viewers (+24%) and Adults 18-49 (+20%) for ABC’s strongest start with The Finals.