black-ish February 18

via press note:

ABC Wednesday Prime (8-11pm – 6.5 million and 2.0/6 in AD18-49):  ABC continued to run a strong second on Wednesday in Adults 18-49 (2.0/6) to Fox with originals of Idol and Empire, dominating original drama lineups on NBC by 43% (1.4/4) and CBS by 54% (1.3/4).  


·         On average season to date, ABC’s 8-10pm Wednesday comedy block is up year to year in viewers (+8%) and young adults (+10%) to its biggest-ever audience and a 3-year high in Adults 18-49.  ABC’s 2-hour comedy block on the night started with the 2009-10 season.


The Middle (8-8:30pm – 7.7 million and 2.2/7 in AD18-49):  At 8pm against Idol, The Middle gained 5% week to week and was the dominant scripted show in its slot in Adults 18-49 (2.2/7), leading CBS’ series finale of The Mentalist by 69% (1.3/4) and NBC’s The Mysteries of Laura by 100% (1.1/4).  


The Goldbergs (8:30-9pm – 6.8 million and 2.2/7 in AD18-49): At 8:30pm, The Goldbergs (2.2/7) was steady week to week in Adults 18-49, and like its lead-in dominated its scripted competition in the half-hour on CBS (+69% – 1.3/4) and NBC (+120% – 1.0/3). On average season to date in Total Viewers and Adults 18-49, The Goldbergs is improving its time period by impressive margins (+24%/+42%) and is also up by double digits over its own delivery at this point in its freshman season on Tuesday at 9pm (+24%/+13%).


Modern Family (9-9:30pm – 8.8 million and 3.0/9 in AD18-49): At 9pm opposite Empire, Modern Family spiked over its lead-in by 36% in Adults 18-49 (3.0/9), doubling NBC’s L&O: SVU (+100% – 1.5/4) and more than doubling CBS’ The Mentalist (+131% – 1.3/4).  Modern Family is up season to date in Total Viewers (+2%).   


black-ish (9:30-10pm – 6.5 million and 2.2/6 in AD18-49): Despite facing increased competition in the 9:30pm half-hour from Empire, black-ish was up for the 2nd week in Adults 18-49 (+5% – 2.2/6) for its strongest performance in over 2 months – since 12/10/14.  The freshman ABC comedy took second in the slot among young adults.  black-ish spiked sharply in the half-hour from the year-ago night with an original Super Fun Night (2.7 million and 0.9/3 on 2/19/14), and on average season to date, the new comedy is growing its time period for ABC by 48% in Total Viewers and by 35% in Adults 18-49.   



Nashville (10-11pm – 4.7 million and 1.3/4 in AD18-49): At 10pm, ABC’s Nashville tied CBS’ Stalker in the hour among Adults 18-49 (1.3/4).  The ABC drama was on par with its week-ago delivery in Adults 18-49 (1.3/4 vs. 1.4/4).  

Posted by:TV By The Numbers

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