via press note:
Opposite stiff competition at 8pm against CBS’ top-rated NCIS and Fox’s The X Factor special revealing the program’s finalists, ABC’s Last Man Standing topped NBC’s The Biggest Loser by 4.5 million viewers and by 65% in Adults 18-49.
- Last Man Standing improved its time period for ABC by double-digit percentages over the same night last year with Total Viewers (+38%) and Adults 18-49 (+47%).
At 8:30pm against the second half-hours of NCIS and The X Factor special, ABC’s Man Up! outdrew The Biggest Loser by 1.3 million viewers, topping the NBC veteran series for the 2nd week in a row. In addition, the new ABC comedy defeated the NBC unscripted show with Adults 25-54 (+13%), Adults 18-34(+8%) and Teens 12-17 (+13%).
Building on its lead-in at 9pm and gaining audience throughout its broadcast, ABC’s Dancing with the Stars: The Results ranked as the 2nd-most-watched TV show in its hour, outpacing Fox’s The X Factor by 2.0 million viewers and NBC’s The Biggest Loser by 8.2 million viewers. In addition, the ABC dancing results show also defeated the second hour of NBC’s Biggest Loser by 25% in Adults 18-49. Chaz Bono was the sixth celebrity dancer to leave the ABC dance competition this season.
Building its overall audience for the 2nd week in a row despite going up against the final half-hour of Fox’s 2-1/2 hour The X Factor special, ABC’s Body of Proof generated its 2nd-most-watched telecast this season. The ABC sophomore also hit its 2nd-best results of the season with Adults 18-34 and Women 18-34.
- Once again demonstrating stronger lead-in retention for ABC in the hour year over year, Body of Proof improved its time period over the same night last year by 1.2 million viewers and by solid margins across all key Women demos: W18-34 (+29%), W18-49 (+8%) and W25-54 (+9%).