Celebrity Wife Swap August 19 2015 Corey Feldman

via press note:

ABC’s Repeat “Modern Family” and “black-ish” Win the 9pm Hour with Adults 18-49

“Celebrity Wife Swap” Grows to a 2-Month High in Adults 18-49

 

Wednesday (08/19/15) – ABC Total Viewer and Adult 18-49 Projections:

“Celebrity Wife Swap”: L+3 = 3.2 mil/1.0 rtg, Live+7 = 3.3 mil/1.0 rtg, Multiplatform+35 = 1.2 rtg

Live + Same Day Results:

 

“Modern Family-R/black-ish-R” (9:00-10:00 p.m. – 3.5 million and 1.1/4 in AD18-49):

At 9 o’clock, encores of ABC’s “Modern Family” and “black-ish” ranked No. 1 in the hour among Adults 18-49, beating originals of NBC’s “Mr. Robinson” by 22% (0.9/3) and CBS’ “Extant” by 57% (0.7/3).

 

“Celebrity Wife Swap” (10:00-11:00 p.m. – 2.7 million and 0.9/3 in AD18-49):

ABC’s “Celebrity Wife Swap” grew over its most-recent original (on 8/5/15) by 13% in Adults 18-49 (0.9/3 vs. 0.8/3), hitting an 8-week high and matching a 10-week high – since 6/24/15 and 6/10/15.

 

·         “Celebrity Wife Swap” continued to improve its 10 o’clock time period for ABC, up over original programming in the hour on the year-ago night (“Motive” on 8/20/14 = 0.8/3) by 13% in Adults 18-49.

Projections Rationale: 

Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate Nielsen measure to gauge the size of the TV audience.

 

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 08/19/15.          

 

Posted by:TV By The Numbers

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