via press release:
ABC Tuesday Prime (8-11pm – 11.2 million and 2.2/7 in AD18-49): Against competition from the 2-hour finale of NBC’s The Voice, ABC emerged as the most-watched TV network on the final Tuesday of the season, outdrawing runner-up NBC by more than 1.0 million viewers (11.2 million vs. 10.1 million). ABC nearly caught NBC on Tuesday in Adults 18-49 (2.2/7 vs. 2.4/8) and straight out won the night in Adults 18-34, by 13% over NBC (1.7/7 vs. 1.5/6).

· ABC’s 20th season finale of Dancing with the Stars was the night’s most-watched TV show by 1.9 million viewers over The Voice finale (13.3 million vs. 11.4 million). In Adults 18-49, Dancing and The Bachelorette ranked as the #2 and #3 shows of the night, respectively. In addition, The Bachelorette was the #1 TV program of the night in Adults 18-34 (tied w/ The Voice finale) and Women 18-34 (beating The Voice finale).

· The DWTS finale was the most social series on broadcast Tuesday night with 206,286 tweets, its best number of the spring season.

The Bachelorette (8-9pm – 7.0 million and 1.9/7 in AD18-49): In the 8 o’clock hour, ABC’s The Bachelorette special won its hour in Adults 18-49 (1.9/7), beating NBC’s The Voice Recap special by 19% (1.6/6) and Fox’s Hell’s Kitchen by 50% (1.2/5).

· The Bachelorette posted ABC’s top Adult 18-34 number (1.8/8) in the hour in 15 months – since 2/25/14.

Dancing with the Stars (9-11pm – 13.3 million and 2.3/7 in AD18-49): Head to head from 9-11pm, ABC’s Dancing with the Stars beat the 2-hour season finale of The Voice by double digits in Total Viewers (+17% – 13.3 million vs. 11.4 million), Women 18-34 (+14% – 2.5/9 vs. 2.2/8), Teens 12-17 (+45% – 1.6/8 vs. 1.1/5) and Kids 2-11 (+25% – 1.0/5 vs. 0.8/4).

· Dancing was up over its Monday finale in the Adult 18-49 Fast Affiliate ratings (2.3/7 vs. 2.2/8) and even with its adjusted National number to match a season high. In addition, Dancing was steady with its year-ago May finale in Adults 18-49 (2.4/7 on 5/20/14), while The Voice finale sank -15% from the year-ago night on its season ender (2.8/9 vs. 3.3/10). In fact DWTS substantially narrowed the Adult 18-49 gap year to year with The Voice (5-tenths this year vs. 9-tenths last year).

· In viewers and young adults, Dancing generated ABC’s best numbers in the 2-hour time slot in 6 months – since 11/25/14.

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

blog comments powered by Disqus