Dancing With the Stars March 31

via press release:

ABC Monday Prime (8-11pm – 11.6 million and 1.8/5 in AD18-49):  With DWTS and a repeat Castle, ABC ranked a strong #2 on Monday in Total Viewers, pacing within 300k viewers of NBC with originals of The Voice and Blacklist by 6% (11.6 million vs. 11.9 million) and topping CBS with the 1-hour series finale of How I Met Your Mother on the night by 2.9 million viewers (8.7 million).   In addition, ABC beat Fox’s original drama lineup by 29% in Adults 18-49 (1.8/5 vs. 1.4/4).


Dancing with the Stars (8-10pm – 13.7 million and 2.2/6 in AD18-49):  From 8-10pm, up against the high-rated series finale of How I Met Your Mother (8-9pm), ABC’s Dancing with the Stars stood as Monday’s most-watched TV show for the 3rd week running, topping NBC’s The Voice in head-to-head competition by 1.6 million viewers (13.7 million vs. 12.1 million).  Among young adults in the time period, ABC’s DWTS beat Fox’s original dramas (Bones/The Following) by 57% in Adults 18-49 (2.2/6 vs. 1.4/4) and by 50% in Adults 18-34 (1.5/5 vs.1.0/3).


  • Despite the big competition, DWTS held even with its Adult 18-49 rating on the same night last year (2.2/6 on 4/1/13) and jumped 25% in Adults 18-34 (1.5/5 vs. 1.2/3).  In addition, the show held even with its week-ago Fast Affiliate Adult 18-49 rating.


Castle (10-11pm – 7.4 million and 1.1/3 in AD18-49):  During the 10 o’clock hour, ABC’s repeat Castle took second place with its most-watched encore in nearly 3 years – since 4/25/11.


Posted by:TV By The Numbers

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