Fresh Off The oat March 3 2015

via press note:

ABC Tuesday Prime (8-11pm – 4.6 million and 1.3/4 in AD18-49)ABC ranked #2 on Tuesday night in Adults 18-49 (1.3/4-tie). The Net was up from the year-ago evening with all original programing (3.8 million and 1.2/4 on 3/4/14) by 21% in Total Viewers and by 8% in Adults 18-49.

 

Fresh Off the Boat (8-8:30pm – 6.0 million and 1.7/6 in AD18-49):  At 8pm opposite the start of NBC’s 2-hour The Voice, ABC’s Fresh Off the Boat beat Fox’s Hell’s Kitchen premiere by 1.8 million viewers (6.0 million vs. 4.2 million) and by 21% in Adults 18-49 (1.7/6 vs. 1.4/5). Fresh Off the Boat was up week to week in Total Viewers by 5% (6.0 million vs. 5.7 million) and remained even with young adults (1.7/6 vs. 1.8/6).   The new ABC series was Tuesday’s #1 comedy for the 4th week in a row in Total Viewers and Adults 18-49.  

                                                                                                                                                                                

Repeat After Me (8:30-9pm – 4.0 million and 1.2/4 in AD18-49):  At 8:30 pm, ABC’s Repeat After Me gained viewers week to week (+3% – 4.0 million vs. 3.9 million) and held even in Adults 18-49 (1.2/4 vs. 1.3/4). The new ABC unscripted series edged out the second half-hour of Fox’s Hell’s Kitchen premiere in Total Viewers (4.04 million vs. 3.97 million).

 

Marvel’s Agents of S.H.I.E.L.D. (9-10pm – 4.5 million and 1.6/5 in AD18-49): Jumping over its lead-in by 33% at 9pm opposite the second hour of The Voice, ABC’s Marvel’s Agents of S.H.I.E.L.D. returned for its first telecast in 3 months (since 12/9/14) to lead its original scripted competition in the hour by 45% in Adults 18-49 (1.6/5 vs. 1.1/3 for Fox’s New Girl/The Mindy Project).

 

·         S.H.I.E.L.D. returned steady with its last original in Adults 18-49 (1.6/5 vs. 1.7/5), while gaining 10% among Men 18-34

 

·         The ABC drama improved its hour year to year by 32% in Total Viewers and by 33% in Adults 18-49 (3.4 million and 1.2/3 for original comedies on 3/4/14).

 

Forever (10-11pm – 4.4 million and 1.0/3 in AD18-49):  At 10pm, ABC’s Forever held steady week to week and continued to improve its hour year to year, building on the year-ago night with original drama programming (Mind Games) by 83% in Total Viewers (4.4 million vs. 2.4 million) and by 67% in Adults 18-49 (1.0/3 vs. 0.6/2). On average season to date, the freshman drama is improving Tuesday’s 10pm hour for ABC by strong double-digit margins in Total Viewers (+74% – 7.3 million vs. 4.2 million) and Adults 18-49 (+80% – 1.8/6 vs. 1.0/3) over regular programming during the comparable weeks last season.

 

 

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

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