fresh-off-the-boat February 17

via press note:

Fresh Off the Boat (8-8:30pm – 6.1 million and 1.9/6 in AD18-49):  At 8pm, ABC’s Fresh Off the Boat was up 12% from its week-ago premiere in the time period among Adults 18-49 (1.9/6 vs. 1.7/6).  The new comedy also increased its overall audience week to week (6.1 million vs. 6.0 million).


·         Despite its early time period without network lead-in support, Fresh Off the Boat was Tuesday’s #1 comedy for the 2nd week in a row with much higher numbers than the 6 original sit-coms on the night from NBC (4) and Fox (2):  Parks & Rec-8pm (2.9 million and 1.2/4), Parks & Rec-8:30pm (2.5 million and 1.1/3), Marry Me (2.1 million and 0.8/2), About a Boy (2.4 million and 0.7/2), New Girl (3.1 million and 1.4/4), The Mindy Project (2.5 million and 1.1/3).   


Repeat After Me (8:30-9pm – 4.3 million and 1.4/4 in AD18-49):  At 8:30 pm, ABC’s debut of Repeat After Me beat its comedy competition in the half-hour by strong margins, besting NBC’s Parks & Recreation by 1.8 million viewers (4.3 million vs. 2.5 million) and by 27% in Adults 18-49 (1.4/4 vs. 1.1/3).


Marvel’s Agent Carter (9-10pm – 4.1 million and 1.4/4 in AD18-49): At 9pm, ABC’s Marvel’s Agent Carter held steady week to week among Adults 18-49 (1.4/4), taking second in the hour over original comedies on NBC (Marry Me/About a Boy = 0.7/2) and Fox (New Girl/The Mindy Project = 1.3/4).   The new ABC drama also took second place in the hour with Total Viewers (4.1 million).


·         In the most recent Live + 7 Day data issued yesterday (w/o 1/26/15), Marvel’s Agent Carter posted a series best in TV playback with Adults 18-49, shooting up +77% over its Live + Same Day rating (to deliver a 2.3 rating).



Countdown to the Oscars: 15 Movies that Changed American Cinema (10-11pm – 3.1 million and 0.8/2 in AD18-49):   At 10pm, ABC’s Countdown to the Oscars improved its hour from the year-ago night by 33% in Adults 18-49 (0.8/2 vs 0.6/2 for Killer Women on 2/18/14).   

Posted by:TV BTN

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