Marvel's Agents of S.H.I.E.L.D December 9

via press note:

Marvel’s Agents of S.H.I.E.L.D. (9-10pm – 5.2 million and 1.7/5 in AD18-49): Spiking 55% over its holiday special lead-in at 9pm in Adults 18-49 (1.7/5 vs. 1.1/3 for Santa Clause is Comin’ to Town), ABC’s Marvel’s Agents of S.H.I.E.L.D. ranked #1 in its hour (tie), beating original comedies on Fox by 31% (New Girl/The Mindy Project = 1.3/4) and NBC by 55% (Marry Me/About a Boy = 1.1/3).


·         Trailing only the prior week’s delivery, which had a much stronger lead-in from A Charlie Brown Christmas, S.H.I.E.L.D. drew its 2nd-largest audience and equaled its 2nd-highest Adult 18-49 rating since its season premiere 11 weeks ago – since 9/23/14.  In fact, the show held steady week to week in viewers (5.2 million vs. 5.4 million) and young adults (1.7/5 vs. 1.8/5). 


·         The ABC drama improved its hour year to year by 27% in Total Viewers and by 21% in Adults 18-49 (4.1 million and 1.4/4 for original comedies on 12/10/13).


Forever (10-11pm – 5.1 million and 1.1/3 in AD18-49):   Opposite increased competition at 10pm from CBS’ Victoria’s Secret Fashion Show, ABC’s Forever took second in its hour and held steady week to week in Total Viewers (5.1 million vs. 5.2 million) and Adults 18-49 (1.1/3 vs. 1.2/4).  Forever was up in the hour from original programing on the same night last year by 2.0 million viewers and by 22% and Adults 18-49.



·         In each of the last two weeks of L+7 ratings, (weeks of 11/10/14 and 11/17/14), Forever doubled its L+SD Adult 18-49 rating (+100%) for its biggest-ever playback lifts.  

Posted by:TV By The Numbers

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