Modern Family March 5

via press note:

For the 2nd week in a row, ABC delivered Wednesday’s #1 TV show in Adults 18-49, with Modern Family (3.3/9) increasing its lead over runner-up Fox’s American Idol to 22% (2.7/8), up from a 15% advantage the prior week.


The Middle (8-8:30pm – 7.1 million and 1.9/6 in AD18-49):

At 8pm, ABC’s The Middle grew by 12% week to week in Adults 18-49.


Suburgatory (8:30-9pm – 5.6 million and 1.7/5 in AD18-49):

At 8:30pm like its lead-in, Suburgatory shot up 21% in Adults 18-49 to equal its 2nd-highest number this seasonIn fact, the ABC comedy was the biggest week-to-week gainer on the broadcast nets.


Modern Family (9-9:30pm – 9.0 million and 3.3/9 in AD18-49):

Nearly doubling its Adult 18-49 lead-in at 9pm (+94%), ABC’s Modern Family dominated its half-hour and gained 6% over the prior week.


Mixology (9:30-10pm – 4.5 million and 1.6/4 in AD18-49):

In the 9:30pm half-hour, ABC’s Mixology retained a strong 94% of its week-ago debut in Adults 18-49.  

Nashville (10-11pm – 4.8 million and 1.4/4 in AD18-49):

During the 10pm hour, Nashville increased 8% over the prior week in Adults 18-49 to match its best number since January – since 1/29/14.  In addition, the ABC sophomore drama jumped 20% in Adults 25-54, tying a 13-week high – since 12/4/13.   Nashville is ABC’s top percentage gainer this season via TV Playback, with originals spiking by 69% on average from L+SD to L+7 to average a 2.7 Adult 18-49 in the finals.

Posted by:TV By The Numbers

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