NBA Finals Game 4 2015

via press release:

The Net Dominates its 4th Straight Evening with its 2015 NBA Finals Coverage

 

“Jimmy Kimmel Live Game Night” Scores its Top Numbers in its 8-Year History

 

ABC’s NBA Finals Game 4 Delivers the 2015 Series’ Highest Ratings Yet

 

On Average, the NBA Finals Draws to its Biggest-Ever Audience on ABC

And Tracks at a 14-Year High in Overall Viewership

 

Thursday Primetime (8:00-11:00 p.m.)

With primetime coverage of the 2015 NBA Finals Game 4 (Cleveland-Golden State), ABC more than doubled runner-up CBS on Thursday in Total Viewers (+175% – 14.3 million vs. 5.2 million) and outdelivered the other nets’ combined for the 4th straight night in Adults 18-49 (+61% – 5.3/20 vs. 3.3/12 – CBS, NBC, Fox and CW).

 

“Jimmy Kimmel Live Game Night 4” (Various Time Periods)

Airing around the NBA Finals in various time periods across the U.S., “Jimmy Kimmel Live Game Night” continued to increase the exposure for the ABC late-night talker in primetime. “Jimmy Kimmel Live Game Night 4” marked the annual special’s best-ever numbers on any night since it debuted in 2008 with Total Viewers (4.4 million) and Adults 18-49 (1.4/6). “Game Night 4” shot up from its year-ago telecast by 22% Total Viewers (4.4 million vs. 3.6 million) and by 44% in Adults 18-49 (1.4/6 vs. 1.0/4).

 

·         Through four games, “Kimmel Game Night” is growing year over year in Total Viewers (+8% – 3.9 million vs. 3.6 million) and Adults 18-49 (+9% – 1.2/5 vs. 1.1/4), pulling in the annual special’s strongest-ever 4-night average.

 

“NBA Finals on ABC Game 4” (8:59 – 11:53 p.m. E.T.)

ABC’s 2015 NBA Finals tallied its highest numbers yet and finished as primetime’s definitive No. 1 TV program for its 4th straight broadcast in Total Viewers (19.8 million) and all key Adult demos: A18-34 (7.4/31), A18-49 (7.6/26) and A25-54 (8.0/24). The Warriors won the fourth game by a score of 103-82 to tie up the best-of-seven series 2-2. The NBA Finals was once again the most-social TV telecast (1,976,643 tweets).

·         The fourth game of the NBA Finals spiked year to year in Total Viewers (+32% – 19.8 million vs. 15.0 million) and Adults 18-49 (+27% – 7.6/26 vs. 6.0/20) to deliver the strongest performance for any Game 4 in over a decade – since the 2004 LA Lakers-Detroit series, which Detroit clinched in Game 5.

·         On average, the 2015 NBA Finals is surging by double digits year to year in Total Viewers (+27% – 18.9 million vs. 14.9 million) and Adults 18-49 (+22% – 7.3/25 vs. 6.0/19), tracking as the series’ most-watched performance on ABC and the biggest overall 4-game average audience in 14 years since 2001 with the LA Lakers vs. Philadelphia 76ers.

Source: The Nielsen Company, National, Live + Same Day Program Ratings for 06/11/15.  Nielsen Socialguide 06/11/15, Total Tweets +/- 3hrs during telecast.

 

 

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

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