Once Upon A Time March 29 2via press note:

ABC Sunday Prime (7-11pm – 5.1 million and 1.3/4 in AD18-49):  Against strong Sunday competition from the season finale of The Walking Dead on AMC, another high-rated NCAA Basketball Tournament-overrun on CBS and NBC with the iHeart Radio Music Awards, ABC held steady week to week in Adults 18-49 (1.3/4 vs. 1.4/4) and delivered the night’s #1 scripted broadcast series with Once Upon a Time (1.7/5).  Please Note: ABC started off the night with a repeat AFHV in the opening hour this week.


America’s Funniest Home Videos-R (7-8pm – 5.6 million and 1.1/4 in AD18-49):  Opposite CBS’ NCAA overrun in the 7 o’clock hour, ABC’s repeat America’s Funniest Home Videos took second in Adults 18-49 (1.1/4).


Once Upon a Time (8-9pm – 5.4 million and 1.7/5 in AD18-49):  Spiking 54% over its lead-in at 8pm, ABC’s Once Upon a Time ranked #1 in its hour for the 5th week in a row in Adults 18-49 (1.7/5-tie).  The ABC drama was on par with its week-ago Fast Affiliate Adult 18-49 rating (1.7/5 vs. 1.8/6).  In addition, the ABC drama was up for the 2nd week with Women 18-34 (+5%) and also grew with Teens 12-17 (+8%).


Secrets and Lies (9-10pm – 5.1 million and 1.3/4 in AD18-49):  Facing The Walking Dead finale at 9pm, ABC’s Secrets and Lies once again beat out its CBS drama competition in the hour by 18% in Adults 18-49 (1.3/4 vs. 1.1/3 for Madam Secretary/The Good Wife), while tying Fox’s back-to-back episodes of The Last Man on Earth (1.3/4).


·         Based on Live + 3 Day data for last Sunday’s telecast, ABC’s Secrets and Lies grew for the 2nd consecutive week to a new series high among Adults 18-49 (after matching a L+SD series high). The fourth episode of the new ABC drama delivered a series best 2.2 rating in Adults 18-49 in the L+3 numbers, up 5% week to week (vs. a 2.1).  The new drama jumped +47% in Adults 18-49 over its L+SD number (1.5 rating) and added on another +1.8 million viewers, bringing its total to 7.4 million Total Viewers after 3 days of TV playback (from 5.6 million in L+SD).


Revenge (10-11pm – 4.3 million and 1.0/3 in AD18-49):   At 10pm, ABC’s Revenge continued to outdeliver its drama competition, leading CBS’ The Good Wife/Battle Creek by 25% in Adults 18-49 (1.0/3 vs. 0.8/2).  Revenge ran within 1-tenth of its week ago Adult 18-49 rating.



Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

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