via press notes:

Growing week to week in viewers (+4%) and young adults (+6%), ABC finished as the 2nd-most-watched network on Sunday evening.

ABC’s America’s Funniest Home Videos earned second place during the 7 o’clock hour in Total Viewers and Adults 18-49, while ranking #1 with Women 18-49.  AFV also stood as the top broadcast show in the hour with Teens 12-17 and Kids 2-11.

Surging over its lead-in at 8pm in viewers (+3.4 million) and young adults (+60%), ABC’s Secret Millionaire placed a strong second in its time slot, running in a virtual-tie for #1 among Adults 18-49 with CBS’ veteran Amazing Race (pacing within 1-tenth of a rating point and tied in audience share). The broad-appealing ABC unscripted series ranked #1 in the hour with key Women (W18-49/W25-54), while standing as the night’s top-rated broadcast program with Kids 2-11.  In addition, ABC’s freshman Secret Millionaire overshadowed its freshman competition in Sunday’s 8pm hour, besting NBC’s America’s Next Great Restaurant by 162% in Total Viewers and by 100% in Adults 18-49.

  • Secret Millionaire continued to greatly improve its time period year to year for ABC, up over the year-ago night with original programming in the hour by 36% in Total Viewers and by 20% in Adults 18-49.

In the 9 o’clock hour, ABC’s special preview of Shark Tank was up sharply from its most-recent telecast in February 2010 (on 2/5/10), gaining 35% in Total Viewers and by 36% in Adults 18-49. In fact among viewers and young adults, ABC’s Shark Tank achieved series-high numbers. Please Note: Shark Tank moves to Friday at 8 o’clock on 3/25/11.

Posted by:TV By The Numbers

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