The Goldbergs January 7 2015

via press release:

ABC Wednesday Prime (8-11pm – 6.3 million and 2.0/6 in AD18-49):  With its 8-10pm comedies returning to original for the first time in 4 weeks and a repeat of Galavant in the 10pm hour, ABC took a solid second Wednesday in Adults 18-49 (2.0/6) to Fox with the season premiere of American Idol and the debut of Empire, beating original lineups on CBS by 25% (1.6/5 for The Mentalist premiere/People’s Choice Awards) and NBC by 33% (1.5/5 for its dramas).


The Middle (8-8:30pm – 8.5 million and 2.3/7 in AD18-49):  At 8pm against Idol, The Middle built on its last original in viewers (+5%) and young adults (+5%) to deliver season highs and its top numbers in nearly 1 year – since 2/5/14 and 1/22/14, respectively.  In addition, the show was up 5% over its year-ago telecast in Adults 18-49 (2.2/7 on 1/8/14).


The Goldbergs (8:30-9pm – 7.8 million and 2.5/7 in AD18-49): At 8:30pm, The Goldbergs built on its Adult 18-49 lead-in (+9%) and was up from its last original by 4% in viewers and 14% in young adults to post the series’ 2nd-highest numbers ever  (despite facing Idol for the first time ever) best since its series debut on 9/24/13 coming out of S.H.I.E.L.D. The sophomore comedy continued to pace way ahead of its year-ago benchmarks in Adults 18-49, improving its half-hour year to year for ABC by 67% (1.5/4 for Super Fun Night on 1/8/14) and outdelivering its own year-ago Tuesday 9pm telecast by 47% (1.7/5 on 1/7/14).


Modern Family (9-9:30pm – 9.2 million and 3.2/9 in AD18-49): At 9pm, Modern Family was up for its 2nd-straight original telecast among Adults 18-49 (+3%) to earn its highest rating since mid-November – since 11/19/14.   


black-ish (9:30-10pm – 6.3 million and 2.1/6 in AD18-49): In the 9:30pm half-hour, black-ish continued to greatly improve its slot year to year for ABC, surpassing the year-ago telecast of Super Fun Night (on 1/8/14) by 34% in Total Viewers (6.3 million vs. 4.7 million) and by 24% in Adults 18-49 (2.1/6 vs. 1.7/5). 



Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

blog comments powered by Disqus