via press release:

The Taste (8-10pm – 3.3 million and 0.9/3 in AD18-49): From 8-10pm opposite NBC’s much-hyped Peter Pan Live! and nearly all-original competition on the other nets, ABC’s season premiere of The Taste (3.3 million and 0.9/3) was up from its Season 2 finale in Total Viewers (+3%) and held steady Adults 18-49 (3.2 million and 0.9/3 on 2/20/14), outdrawing the final 3 telecasts of its second season – best since 1/3014.  Please note: The Taste premiered last season on the first Thursday of January (1/2/14) against much lesser competition from NBC and repeats on Fox.



Despite the highly-promoted NBC competition, The Taste built 13% from its first hour to its second hour in Adults 18-49 to move up into a tie with Fox’s time-slot regular Gracepoint from 9-10pm (0.9/3), which had nearly twice the lead-in coming into the hour from Bones at 8pm.

Posted by:TV By The Numbers

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