via press release:

ABC Wednesday Prime (8-11pm – 6.8 million and 2.2/7 in AD18-49):  Rising 10% week to week, ABC finished a strong second on Wednesday in Adults 18-49 (2.2/7) to Fox with originals of Idol and Empire, outdelivering CBS’ season premieres by 16% (1.9/6 for Survivor/Amazing Race) and NBC’s original dramas by 47% (1.5/4).  Gaining viewers (+5%) and young adults (+10%), the Net equaled an 8-week Wednesday high in Adults 18-49 – since 12/31/14.


Growing year to year in each half-hour of prime, ABC spiked over the year-ago final Wednesday of the February Sweep (5.9 million and 1.8/5 on 2/26/14) by 15% in Total Viewers and by 22% in Adults 18-49.


The Middle (8-8:30pm – 7.4 million and 2.0/7 in AD18-49):  At 8pm against Idol, The Middle dominated its NBC scripted competition in Adults 18-49 (+43% over The Mysteries of Laura – 2.0/7 vs. 1.4/5) and paced not far behind CBS’ season premiere of Survivor (2.3/8).   The Middle topped its year-ago telecast (7.0 million and 1.7/5) by 6% in Total Viewers and by 18% in Adults 18-49.


The Goldbergs (8:30-9pm – 7.5 million and 2.5/8 in AD18-49): Building on its lead-in by a best-ever 25% at 8:30pm (also built for the first time ever in Total Viewers), The Goldbergs was the scripted leader in Adults 18-49 (2.5/8) and beat out CBS’ Survivor premiere in the half hour by 9% (2.3/7).  Up week to week in Total Viewers (+10%) and Adults 18-49 (+14%), The Goldbergs equaled a season high with young adults to tie the series’ 2nd-highest rating ever.  The ABC sophomore comedy boosted its slot from the year ago night by wide margins (Suburgatory = 5.2 million and 1.4/4) in viewers (+44%) and young adults (+79%).

Modern Family (9-9:30pm – 9.3 million and 3.4/10 in AD18-49): At 9pm opposite Empire, Modern Family spiked over its lead-in by 36% in Adults 18-49 (3.4/10) to rank as the #2 TV show of the night. Modern Family jumped week to week in viewers (+6%) and young adults (+10%) to match its best Adult 18-49 number in more than 3 months – since 11/19/14.   Modern was up from its year-ago telecast (8.5 million and 3.1/9) by 9% in Total Viewers and by 10% in Adults 18-49 and season to date is growing on both measures (+3%/+2%).


black-ish (9:30-10pm – 6.7 million and 2.3/6 in AD18-49): Despite facing increased competition in the 9:30pm half-hour from Empire, black-ish gained viewers (+5% – 6.7 million) and was up for its 3rd straight original in Adults 18-49 (+5% – 2.3/6) for its strongest young adult performance in over 3 months – since 11/19/14.  The freshman ABC comedy earned second in the slot among young adults.  black-ish was up sharply from the year-ago debut of Mixology in the half-hour  (5.0 million and 1.7/5 on 2/26/14) in Total Viewers (+34%) and Adults 18-49 (+35%). 



Nashville (10-11pm – 4.9 million and 1.4/4 in AD18-49):  Rising week to week at 10pm in viewers (+4%) and young adults (+8%), ABC’s Nashville tied its highest Adult 18-49 rating since December – since 12/10/14.  In addition, the ABC drama topped its year-ago telecast (4.8 million and 1.3/4) by 2% in Total Viewers and by 8% in Adults 18-49.

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

blog comments powered by Disqus