via press release:
NETWORK DELIVERED BEST SEASON-TO-DATE SOCCER MATCH ON FRIDAY, AUGUST 14
Los Angeles, CA – August 19, 2015 – Azteca America ranked ahead of its Spanish-language competitors with the highest-rated Liga MX delivery of the week among key demos including adults 18-49 and it delivered its best season-to-date ratings for a soccer match on Friday, August 14 with the broadcast of Santos Laguna vs. America, averaging 592,000 total viewers and 386,000 adults 18-49, according to Nielsen. The network outperformed games on Univision, UniMas, Telemundo and Univision Deportes. In addition, on Friday night, Azteca outperformed all programming on UniMas, Estrella TV and MundoMax among adults 18-49. The game was one of the top five programs to air on Spanish-language television, outperforming Univision’s “Lo Imperdonable” and “Yo No Creo en Los Hombres,” Telemundo’s “Caso Cerrado” and “Avenida Brasil,” and all programming on UniMas, Estrella TV and MundoMax among men 18-34.
Locally, the game ranked #1 among Spanish-language networks in key markets and demographics. The game was #1 in Chicago and San Francisco among adults 18-49, adults 18-34, adults 25-54, men 18-49, men 18-34 and men 25-54. In New York, the game ranked #1 among men 18-34 and in Dallas, the game was #1 among men 25-54.
Azteca is the exclusive broadcast network of two weekly primetime matches every week of the season, “Viernes Futbolero” and “Sábado Fútbol Estelar.” Azteca features all home games for Santos Laguna and Xolos deTijuana in primetime on Fridays, while Monarcas Morelia and Club Atlas home matches air on Saturdays.
Source: Source: NTI Live+SD Program Average Data; 8/14/2015; 8/14/2015 Rank based on IMP in the 7-11 PM TP; Liga MX rank vs. UNI, UMA, TEL and UNI Deportes based on programs that aired in prime time the week of 8/10/2015-8/16/2015
NTI Live+SD Program Average Data; 8/14/2015; Rank based on IMP in the 7-11 PM TP; NSI Live+SD time period data; 8/14/2015; Rank based on IMP 10:30-12:30 PM EST / Live time; Station Affiliates in rank include AZA, UNI, UMA, TEL, MFX & EST
About Azteca America’s Network
Azteca America engages Spanish-language viewers by creating unique, passionate and enlightening content that is relevant to the daily lives of our audience. Wholly owned by Mexican broadcaster TV Azteca, S.A.B. de C.V. one of the two largest producers of Spanish language content in the world, Azteca America complements its Mexican programs with an innovative lineup of shows from third-party producers and distributors to ensure the finest programming for its audience. The company provides tailored, multi-platform advertising solutions for clients seeking to reach the most dynamic consumer group in the country.