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via press release:

“Baby Daddy” Sets 2-Year Season-Finale High in Total Viewers, Viewers 12-34 and Target Female Demographics; Is ABC Family’s #1 Comedy Series in Adults 18-34

                                           

“Baby Daddy” (Wed., 8:31-9:02 p.m.)

 

In its summer finale, ABC Family’s “Baby Daddy” delivered 2-year finale highs in Total Viewers (1.293 million), Viewers 12-34 (668,000/0.7 rating) and target Women 18-34 (394,000/1.2 rating) and Female 12-34 (567,000/1.2 rating) demographics – since 9/4/13 – sweeping its cable-TV time period in the core measures.

 

·       Launch to date, “Baby Daddy” is ABC Family’s #1 comedy of all time in Adults 18-34 (548,000/0.8 rating) and the #2 comedy in the network’s history in Adults 18-49 (814,000/0.6 rating), Viewers 12-34 (723,000/0.8 rating), Women 18-34 (416,000/1.2 rating) and Females 12-34 (563,000/1.2 rating).

 

·       For the season, “Baby Daddy” ranked as cable TV’s #1 series on Wednesdays at 8:30 p.m. across Adults 18-34, Viewers 12-34 and key female demos, and was the #1 original cable-TV series in the half hour in Adults 18-49.

 

·       “Baby Daddy” built by substantial double digits in L+3 versus L+SD delivery for the season across all categories, including Total Viewers (+56% – 1.204 million vs. 773,000), Adults 18-34 (+70% – 478,000 vs. 281,000), Adults 18-49 (+63% – 719,000 vs. 442,000) and Viewers 12-34 (+69% 626,000 vs. 370,000).

 

 

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Source: NTI, U.S. 8/5/15, Live + 3 Day ratings. Summer 15: 6/3/15-8/5/15 vs. prior seasons. “Baby Daddy”: 6/20/12-8/5/15, 68 episodes.

Posted by:TV By The Numbers

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